Aaron Doster-USA TODAY Sports
Atlanta Hawks Searching for New Jersey Patch Sponsor
The Atlanta Hawks uniforms have undergone several changes over the years. However, since the 2017-18 NBA season, fans have been able to expect a large ShareCare Patch on the left side of every jersey.
That will not be the case following the 2022-23 NBA season. The Hawks have hired Excel Sports Management to secure the organization’s next jersey patch partner.
Excel has helped 20% of the NBA secure jersey patch partners (Boston Celtics, Charlotte Hornets, Chicago Bulls, Houston Rockets, Minnesota Timberwolves, Philadelphia 76ers).
Excel recently negotiated the Boston Bruins x Rapid7 NHL jersey patch deal. Additionally, they are currently working with the Los Angeles Angels to secure a deal within the MLB jersey patch program.
Excel has a large imprint on the league. Hawks' big men John Collins and Onyeka Okongwu are among the many players they represent.
Following this season, fans can expect a significant change coming to the Hawks' uniforms. Excel will ensure it finds the best possible partnership for the organization.
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