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Kevin Durant joined Hot 97 in New York to discuss the Nets and Knicks rivalry and had some interesting thoughts on why Brooklyn seems to be the hipper and more desirable franchise than the one that plays at MSG. 

I mean they're trying. I get it, but it's hard to get the best players. I think a lot of fans look at the Knicks as a brand and expect these younger players who in their lifetime don't remember the Knicks being good. I remember the Knicks in the finals, but kids coming up after me didn't see that. That whole brand of the Knicks isn't as cool to them as the Golden State Warriors, or the Lakers or the Nets right now. 

As far as his decision to join the Nets, Durant hinted that he could see something special brewing in Brooklyn. 

"The organization," said Durant. "Basketball is the most important thing for me. Playing with Kyrie, DeAndre Jordan and the young players they got was key.  Playing with Golden State, an older group, I felt like it was my time to impose my will on a younger team." 

While Durant contends that the Nets were always his top choice, he did take a second to think about the Knicks. 

"I thought about it yeah," said Durant of going to the Knicks. "I didn't really go into full analysis on the Knicks. I mean you heard it everyday. Even media in the Bay Area was talking about it everday. It was tough to dodge."