Richard Sherman lands soup endorsement deal

CAMDEN, N.J. (AP) Richard Sherman's offseason now includes another major endorsement deal: the latest NFL player to be featured as part of Campbell's Chunky Soup ''Mama's Boy'' campaign.

Campbell's senior brand manager, Neeli Straiges, said Friday that Sherman had been on Campbell's radar since the start of last season. Sherman will be featured in ads that also star his mother, Beverly. Shooting begins in Los Angeles this weekend.

Straiges says the ads will air beginning in August.

Campbell's campaign featuring NFL players started in 1997 and last year featured Green Bay linebacker Clay Matthews.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.