'Fabulous!' Jerry's Cowboys to Re-Name AT&T Stadium as World Cup Comes to Texas
FRISCO - No, it's not called "JerryWorld.'' No, it's not called "The Death Star.'' AT&T paid for the naming rights to the home of the Dallas Cowboys in Arlington, and "AT&T Stadium'' it is ...
Exept for this summer ... when it's not, thanks to DFW being awarded nine matches in the tournament, more than any other city.
FIFA announced on Sunday that New York/New Jersey will host the 2026 World Cup Final, but Cowboys owner Jerry Jones refuses to be disappointed in finishing second.
"This is a fabulous success," Jones said. "This is a triumph. This is a huge, huge success for every entity concerned here. While it's easy to sit here and say you came in second, the real world is that seconds here are magnificent and that's not an exaggeration."
The quadrennial event - the single-most-watched sporting event on the planet - is expected to bring an unprecedented number of tourists (maybe four million) to DFW with an economic impact of more than $1 billion.
The matches begin in June, with this wrinkle: World Cup venues are not allowed to affiliate branded names. So for a short time, the Cowboys' home will reportedly be re-christened "Dallas Stadium.'' Yes, even though it's in Arlington.
