Grand Prix

Las Vegas Grand Prix Doubles As A Boardroom With Launch Of The F1 Business Summit

Formula One announced that their first F1 Business Summit will be held in Las Vegas on the Thursday of the 2025 Vegas GP. The event will feature some of the sporting world's most powerful leaders, tastemakers, and innovators in a single day, powerhouse event.
Kaitlin Tucci|
Nov 18, 2023; Las Vegas, Nevada, USA; Mercedes AMG Petronas driver George Russell of Great Britain (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images
Nov 18, 2023; Las Vegas, Nevada, USA; Mercedes AMG Petronas driver George Russell of Great Britain (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

On Thursday, November 20, the Las Vegas Grand Prix will be transformed from a sporting event into a showcase of innovation, strategy, and the future of entertainment and motorsport.

Formula One announced their inaugural business summit to be held at the Wynn Las Vegas in partnership with series owners, Liberty Media, and entertainment conglomerate CAA.

The day-long event will bring together leaders in sport, entertainment, consumer brands, and business to present a collection of panels and networking opportunities focused on sports' transformation into a defining pillar of global culture.

Emily Prazer, Las Vegas Grand Prix's CEO and F1 Chief Commercial Officer commented, “Formula 1 is a prime example of how a global sporting event can shape pop culture and build lasting relevance and impact that extends beyond motorsports."

The Las Vegas Grand Prix itself, along with many Formula 1 races, has served as a backdrop for new business and business innovation in its two years on the racing calendar. The Las Vegas GP itself is Formula 1's only race operated directly by the series - rather than local promoter groups.

Who are the F1 Summit Panelists?

Stefano Domenicali - President and CEO of F1
Nov 20, 2024; Las Vegas, Nevada, USA; Formula One Group chief executive officer Stefano Domenicali at Las Vegas Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

From Formula 1 to the NFL, PepsiCo to Lego, the F1 Business Summit features some of the most powerful leaders of business in the United States and beyond:

  • Derek Chang - CEO, Libery Media
  • Phil Cook - Chief Marketing Officer, WNBA
  • Stefano Domenicali - President & CEO, Formula 1
  • Emily Prazer - CEO, Las Vegas Grand Prix & Chief Commercial Officer, Formula 1
  • Steve Hill - Chief Executive Officer and President, Las Vegas Convention and Visitors Authority
  • Jennifer Koester - President and Chief Operating Officer, Sphere
  • Sandra Douglass Morgan - President, Las Vegas Raiders
  • Michael Rubin - Founder and Chief Executive Officer, Fanatics
  • Tasia Filippatos - President of Consumer Products at Disney
  • Julia Goldin - Global Chief Product and Marketing Officer, LEGO Group
  • Andrea Hopelain - General Manager and Senior Vice President of Publishing, EA Sports
  • Susie Wolff - Managing Director, F1 Academy
  • Toto Wolff - Team Principal and CEO, Mercedes-AMG Petronas F1 Team
  • Elizabeth Rutledge - Chief Marketing Officer, American Express
  • Julie Uhrman - President and Co-Founder, Angel City, FC
  • Jane Wakely - EVP, Chief Consumer Marketing Officer, Chief Growth Officer, PepsiCo
  • Jim Gray - Hall of Fame Sportscaster, Fox & SiriusXM
Susie Wolff
Nov 16, 2023; Las Vegas, Nevada, USA; Susie Wolff arrives before free practice at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

The summit itself features 4 panels, a 1:1 session with Toto Wolff, and a keynote address to all attendees as of August 2025, with the schedule subject to change. All attendees will end their day with a rooftop networking session in the Las Vegas Grand Prix Paddock.

The panel topics and demographics of panelists (10 women and 7 men), highlight a team that is highly in-tune with sports and entertainment culture of 2025.

Notably, "Investing in the Transformative Power of Women’s Sports", "Driving Pop Culture Engagement Through Partnerships", and "The Vegas Effect" display a key understanding of what is driving the global fan economy in this new era of sports, entertainment, and business.

F1 Business Summit's high 'Get-in' Price

As expected with an event of this caliber, the price of attending the summit is high. Packages start at $2,100 USD for the summit and Thursday Paddock and climb as high as $12,607 USD for the summit and Weekend Paddock access.

It can be assumed that Formula 1, Liberty Media, and CAA are treating this summit as a non-fan activity; geared more towards business leaders and investors who are used to the high price tag of attending high-caliber networking events and conferences.

Las Vegas Grand Pri
Nov 22, 2024; Las Vegas, Nevada, USA; Scuderia Ferrari driver Charles Leclerc (16) during practice at Las Vegas Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

For tickets and packages, visit the Las Vegas Grand Prix website.

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Kaitlin Tucci
KAITLIN TUCCI

Kaitlin Tucci has been a fan of motorsport for close to a decade. Before joining On SI in 2025, she contributed heavily to the marketing and media efforts at FanAmp, a motorsports startup for which she was the Head of Marketing. She has contributed to a number of publications covering series such as Formula 1, IndyCar, IMSA, and more... Kaitlin graduated from the Massachusetts Institute of Technology with both a degree in Business/Marketing and Political Science. She works full time as a marketer at high-growth tech startups while spending her weekends immersed in the world of racing. Kaitlin was raised in Las Vegas, Nevada, but has lived in New York City for the past 5 years with her 'giant chihuahua' Willow. You'll often catch Willow watching races alongside Kaitlin, but unfortunately she doesn't have enough airline miles to join her at the track just yet.

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