Liberty’s Sabrina Ionescu Releases Signature Shoe Hype Video
For New York Liberty star Sabrina Ionescu, All-Star weekend didn't end in Indianapolis.
Ionescu's latest advertising offering, showcasing the new Nike Sabrina 3 model previously displayed during last weekend's exhibition festivities, brought in several shooters to help her out. With the latest footwear nicknamed the "blueprint," Ionescu and Co. embrace a theme of home renovation in the latest Nike Basketball commercial.
Basketball Hall-of-Fame Steve Nash dons a fake mustache to take on de facto hosting duties of "Hoop Improvement," a hardwood-inspired take on the Tim Allen-starring sitcom "Home Improvement."
Hoopers get your hard hats. It’s time to go to work.
— Nike Basketball (@nikebasketball) July 24, 2025
The Sabrina 3 ‘Blueprint’ is available now. pic.twitter.com/hTF7SR0lP3
On hand to help the Liberty point guard with her "latest reno" are several hardwood stars, including Andraya Carter, Tyler Herro, and Ausar Thompson, all clad in Ionescu-branded hard hats. The ad ends with Ionescu promising "just a few small improvements" as she sinks one from the foul line, interrupting the work of McDonald's All-American and USC commit Jazzy Davidson.
Matching her on-floor acumen with an expansive business portfolio, Ionescu has made her television presence felt on game day: fresh off her fourth All-Star appearance (which yielded her second victory in the WNBA's 3-Point Contest), Ionescu has appeared in several advertising offerings during media timeouts, previously repping CarMax, The Home Depot, and Michelob Ultra.
The Liberty have certainly enjoyed a bit of home improvement under the watch of Ionescu, the top pick of the 2020 draft out of Oregon: New York has reached the WNBA postseason in each of her first four full seasons and took home its first championship last fall. Ionescu played a major role in the win, notably sinking a game-winning three-pointer at the end of Game 3 of the championship set. against the Minnesota Lynx.
The Sabrina 3 "Blueprint" is currently available to purchase on Nike.com
Geoff Magliocchetti is a veteran sportswriter who contributes to a variety of sites on the "On SI" network. In addition to the Yankees/Mets, Geoff also covers the New York Knicks, New York Liberty, and New York Giants and has previously written about the New York Jets, Buffalo Bills, Staten Island Yankees, and NASCAR.