Deion Sanders Has Social Media Buzzing With Unreleased Cleats

Colorado Buffaloes coach Deion Sanders showed off some brand-new All-White Nike Air DT Max 96 cleats on his social media. "Coach Prime" offered to give them away to a kid if they were being "good" to their mom.

Nov 30, 2023; Arlington, Texas, USA; Colorado Buffaloes head coach Deion Sanders (right) talks with Dallas Cowboys owner Jerry Jones before the game against the Seattle Seahawks at AT&T Stadium. Mandatory Credit: Tim Heitman-Imagn Images | Tim Heitman-Imagn Images

There’s no question that Colorado Buffaloes coach Deion Sanders likes to be stylish. This was on display when “Coach Prime” showed off a new All-White Nike Air DT Max 96 cleat on his Instagram page. 

Deion Sanders Shows Off All-White Nike Cleats

Oct 11, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Iowa State Cyclones at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images | Ron Chenoy-Imagn Images

Deion Sanders first signed a deal with Nike in 1992, when he was still at the top of his game as a cornerback in the NFL for the Atlanta Falcons. During this time period, Deion was also playing baseball for the Atlanta Braves. In an interview with the media back then, Deion gave his motto about style in sports. 

“When I get up in the morning and I come to the park sometimes and I know I’m looking good. You know how you know you’re looking good? You’re going to have a good game,” Sanders said. “My motto is, you look good, you feel good. You feel good, you play good. You play good, they pay good.”

This week, Deion posted a video to his social media showing off the All-White Nike Air DT Max 96 cleat. Take a look. 

Coach Prime is feeling the white DT 96 cleats Nike sent over ☑️ @DeionSanders pic.twitter.com/TtxUxnr8bD

— Sole Retriever (@SoleRetriever) February 12, 2026

“Tell me what ya’ll think about these. I need comments, comments, comments,” Sanders said. 

Deion said that he would give away the shoes to a kid, but only if they had done something in return such as help out their mom around the house or got a good grade in school. 

Colorado Buffaloes head coach Deion Sanders walks the sidelines as his team takes on the ASU Sun Devils at Mountain America Stadium in Tempe on Oct. 7, 2023. | Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images

“Momma, tell me something about the kid, what they’ve done…how they’ve helped you in the house. I need a GPA, something like that. A report card. Give me something,” Sanders said. “Because these are fire. These are fire…How quick would these sell out if they was on shelves? We got to get these on shelves.”

There are no real limits to what type of shoes “Coach Prime” can put out. From signature cleats to shoes one can walk around town with, Nike has done it with Deion. 

MORE: Colorado Buffaloes Taking Aim at 4-Star Tight End Recruit From Ohio

MORE: Jameis Winston's Comments to Deion Sanders Reveal Confidence in Shedeur

MORE: Robert Griffin III Reveals Bold Take on Deion Sanders at Colorado

SIGN UP FOR OUR NEWSLETTER HERE 

Coach Prime's Buffaloes

Oct 7, 2023; Tempe, Arizona, USA; Colorado Buffaloes head coach Deion Sanders with son and quarterback Shedeur Sanders (2) against the Arizona State Sun Devils at Mountain America Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

Being a coach has only upped the style of Deion Sanders. It’s unlocked a whole new arsenal of apparel to wear. As a coach on the sideline, "Coach Prime" is known for wearing sunglasses, sometimes along with a cowboy hat. Nobody does it quite like Deion.

It's been the big reason why Colorado has risen to be one of the most talked about football programs in the country despite their struggles on the field in two of Deion's first three seasons as coach in Boulder. Sanders isn't shy to make bold statements, whether that be in interviews, podcasts, or even just with his fashion choices.

On the field, Colorado and "Coach Prime" will look to bounce back in 2026 from a dissapointing 2025 season. In 2025, the Buffaloes went 3-9, missing a bowl game for the fourth time in the past five seasons.