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In the age of NIL, and particularly the success that Florida State has had in it, numerous coalitions have come together and offered student-athletes a chance to make money while they are in college. The Battle's End has successfully retained players like Jared Verse, Jordan Travis, Fabien Lovett, and Johnny Wilson. It has also dipped its foot into the transfer market by agreeing to deals with Jaheim Bell Braden Fiske, and Fentrell Cypress, to name a few, along with true freshman Hykeem Williams.

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Although not a collective, the playing field has a new name to look out for regarding NIL deals. 

On Tuesday, it was announced that star quarterback Jordan Travis and standout running back Trey Benson had signed an agreement with Tallahassee Ford. Tallahassee Ford isn't the only local dealership that is inking FSU players. Kraft Nissan came to a deal with Verse through Rising Spear, and Lovett made one with Peter Boulware Toyota earlier this year. 

The Florida State Seminoles (10-3, 5-3 ACC) finished with a final ranking of No. 11 in the AP polls and look to continue on their hot streak as they make a run for a conference title in 2023. 

There are high expectations for Travis and Benson, who both will play significant roles in an offense that came in at No. 7 in the country per PFF. Travis graded out 91.7 overall, throwing for 3208 yards and 24 scores while also rushing for 503 yards and another seven on the ground. Benson finished with an overall score of 88.5 and finished the season just a hair shy of 1000 on the ground at 994 and nine touchdowns. 

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