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State Farm is proud and excited to announce it has signed Iowa Hawkeyes basketball guard Caitlin Clark to its athlete roster, joining Patrick Mahomes and Chris Paul. This is also the first time State Farm has signed a collegiate player to its sports roster.

A few more details on the partnership and broader State Farm sports marketing strategy:

  • State Farm has a long-standing presence in sports culture, spanning award-winning sponsorships, best-in-class creative strategies, ground-breaking talent deals, and perhaps most importantly community-improving neighborhood efforts in partnerships with various leagues, teams, and talent.
  • The insurance giant has invested in and championed women's sports for over 20 years and our desire to continue leading with action has never been stronger.
  • As part of this new relationship, Caitlin may appear in commercials, on social media, and/or at events representing State Farm.
  • Caitlin embodies what it means to be a Good Neighbor through her hard work, commitment to excellence and willingness to help others.
  • The State Farm athlete lineup underscores the brand’s commitment to work with the best in the game with shared values to make a positive impact in the community.
  • Recently recognized as the top collegiate athlete by the 2023 AAU James E. Sullivan award, Caitlin Clark is recognized for her leadership, citizenship, character, and sportsmanship on and off the playing field. State Farm builds relationships with top-talent athletes who are ‘good neighbors’ on their ‘courts’ and in their communities—and now, on campus—as Caitlin is the first collegiate athlete on the State Farm team.
  • Quote attributed to Kristyn Cook: “Sports marketing is a key part of our growth strategy, and our investment over the last several decades has shown great business impact,” said Kristyn Cook, Chief Agency, Sales and Marketing Officer for State Farm. “Welcoming Caitlin Clark to our team expands and strengthens our ability to positively impact communities and reinforces our commitment to raising the visibility of women’s sports. As a fellow Good Neighbor, we can’t wait to drive progress forward together with Caitlin for years to come.”
  • Quote attributed to Caitlin Clark: “State Farm is a team that looks out for others, which is exactly the kind of legacy I want to leave beyond the basketball court,” said University of Iowa guard and State Farm athlete Caitlin Clark. “I’m honored to be the first college athlete to join the Good Neighbor team - in khakis of course - and look forward to growing the women’s game together.”