March Madness: LSU's Hailey Van Lith Stars in Latest Adidas Campaign
LSU guard Hailey Van Lith remains one of the faces of Adidas as they continue their latest March Madness campaign.
Van Lith will be in the brand’s March Madness commercial, announced Monday, which will focus on “helping elite and grassroots athletes disarm pressure and return to the love and joy of sport.”
The ad will stream during both the men's and women's NCAA Tournaments with Van Lith's path to the Final Four beginning this Friday against Rice at 3 p.m. CT.
“Throughout my journey with the sport, I never shied away from a challenge and that’s made me the competitor I am today,” Van Lith said. “Putting yourself in situations where you’re tested and proving that you can overcome internal or external pressure gives you confidence to play freely and lean into those competitive moments, like championship tournaments, with eagerness rather than fear.
“It’s critical to remind yourself that you’ve navigated pressure before and just focus on being the player and teammate you know you can be.”
According to On3 NIL, "Van Lith was one of the first major signees for Adidas. When the 5-foot-7 point guard transferred, she continued her partnership with the brand and has continued to participate in promotion activity, despite LSU being a Nike school. She was one of the leading athletes last June of adidas’ Exhibit SELECT sneaker, engineered to the specifications of women’s feet and the demands of women’s basketball."
For Adidas, their partnership with Van Lith has been incredibly successful due to her on-court performance over the years as well as her monster social media following.
“As athletes navigate high-stake sport moments throughout their careers, it can be difficult to cope with the weight of expectations,” adidas senior vice president of marketing Chris Murphy said. “Our focus is helping these athletes re-capture the joy they have playing sports. In partnership with Hailey Van Lith, we’re inspiring the next generation of athletes, and helping them get back to why they started playing sports in the first place – to have fun.”
Now, as Van Lith prepares for her journey throughout the NCAA Tournament, she will be the face of the Adidas campaign as she navigates immense success in the NIL space.
