Braden Smith, Purdue Among Top Sellers at NIL Store in January
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January proved to be another strong month for Purdue athletes and men's basketball guard Braden Smith at the NIL Store. Both Purdue and Smith finished among the top-five sellers in their respective categories for the month.
Smith ended the month at No. 5 in sales among male athletes at the NIL Store in January. He finished behind Ohio State defensive end Jack Sawyer, Duke basketball star Cooper Flagg, Arizona State running back Cam Skattebo and Illinois' guard Kasparas Jakucionis.
The Purdue guard was the only Boilermaker to crack the top-10 among male athletes for the month.
Jack Sawyer leads our top selling male athletes of January!
— The NIL Store (@nil_store) February 12, 2025
Thoughts on this list? pic.twitter.com/IYQ6To982n
Smith had a stellar month on the basketball court, leading Purdue to an 8-1 record in January. He averaged 17.6 points, 9.1 assists, 4.5 rebounds and 3.1 steals per game for the month.
The Purdue guard also made college basketball history, becoming the first player to record 150 points, 80 assists and 25 steals in a single calendar month this century.
Our top selling schools in January!
— The NIL Store (@nil_store) February 10, 2025
Thoughts on this list? pic.twitter.com/vf8fVpCxpf
As a school, Purdue also performed well at the NIL Store for the month of January. The Boilermakers finished third in sales, behind Ohio State and UConn. Other Big Ten teams to crack the top-10 included Illinois (No. 4) and Indiana (No. 9).
The NIL Store represents 100 different schools.
Related stories on Purdue basketball
SMITH ON WOODEN WATCH LIST: Braden Smith is among 20 players named to the midseason watch list for the 2025 Wooden Award. The Purdue guard averages 16.4 points and 8.6 assists per game. CLICK HERE
KAUFMAN-RENN TAKES ACCOUNTABILITY: Trey Kaufman-Renn may have had a big night for the Boilermakers, but he was only thinking about the mistakes made in Purdue's 75-73 loss to Michigan. CLICK HERE
MAY PRAISES SMITH: Michigan coach Dusty May had nothing but positive things to say about the play of Purdue guard Braden Smith, who scored 24 points on Tuesday night. CLICK HERE
Dustin Schutte is the publisher of Purdue Boilermakers on SI and has spent more than a decade working in sports journalism. His career began in 2013, when he covered Big Ten football. He remained in that role for eight years before working at On SI to cover the Boilermakers. Dustin graduated from Manchester University in Indiana in 2010, where he played for the men's tennis team.
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