Purdue Ranks Among Top-5 in Sales at NIL Store in October

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Purdue had another strong month at the NIL Store, finishing October among the top-five schools in sales. The Boilermakers finished the month in fourth.
The NIL Store, which represents 87 schools, releases the top-10 schools in sales each month. Purdue finished fourth, behind Indiana (No. 1), Boise State (No. 2) and UConn (No. 3). Four other Big Ten schools cracked the top-10, including UCLA (No. 6), Illinois (No. 7), Nebraska (No. 8) and Iowa (No. 9).
Over the last year, Purdue has continually performed well with sales at the NIL Store. Landing in the top-five again is a big accomplishment for the school.
Our Top-Selling Schools of October!
— The NIL Store (@nil_store) November 6, 2024
Thoughts on this list? pic.twitter.com/612amUchN2
It wasn't that long ago that Purdue was at the top of the list for the NIL Store, leading the way in sales for the month of August. The school was regularly in the No. 1 spot throughout the 2023-24 college basketball season.
This year, it will be interesting to see if the Boilermakers are regularly at the top of the sales chart once college basketball gets into full swing again.
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Dustin Schutte is the publisher of Purdue Boilermakers on SI and has spent more than a decade working in sports journalism. His career began in 2013, when he covered Big Ten football. He remained in that role for eight years before working at On SI to cover the Boilermakers. Dustin graduated from Manchester University in Indiana in 2010, where he played for the men's tennis team.
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