San Francisco 49ers Star Christian McCaffrey Narrates Stanford's NIL Collective Video

While Christian McCaffrey is currently in the midst of a historic season that has seen him break multiple records while also helping the San Francisco 49ers get to the Super Bowl, he has also made sure to help out Stanford.

With NIL being so prevalent in college sports these days, McCaffrey made sure to do his part in helping Stanford as the 49ers star narrated the video for Lifetime Cardinal’s latest promo video. The video which dropped on Thursday reveals they are “taking NIL to the next level.”

No more questions about what Stanford is doing for NIL. #LifetimeCardinal is here and we're taking NIL to the next level. We are the collective associated with Stanford Athletics and we’re just getting started. pic.twitter.com/oxJkJQeXlw
— Lifetime Cardinal (@Lifetime_Card) February 1, 2024

Lifetime Cardinal prides itself on helping athletes position themselves to succeed in life after sports. While at most programs, NIL in a way to keep athletes happy in the now, Stanford's collective is a lot like the program itself, which values endeavors after Stanford.

“We’re building a different type of NIL program at Stanford and generating real momentum right now,” Lifetime Cardinal leaders said in a statement to On3. “Our alumni and former athletes are an enormous asset for us. Christian and Ed McCaffrey and Andrew Luck have been very impactful in getting the steamroller going. We’ll keep building from here. We’re nationally competitive and working with over 135 athletes while building comprehensive financial education and career services to bolster NIL compensation opportunities and deliver on the Lifetime Cardinal promise of Stanford.”

Aside from securing endorsement deals, Lifetime Cardinal has helped athletes get summer internships, career services, and investment opportunities.

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Stanford continues to do what's needed to have a place in this modern era of college athletics, and having a star as big as McCaffrey be involved should only help out even more.

McCaffrey and the 49ers are taking on the Kansas City Chiefs in the Super Bowl on February 11 in Las Vegas.