WATCH: Longhorns Drop Gameday Trailer vs. Rice

AUSTIN, Texas -- The college football season is here, and the Texas Longhorns are making sure to get fans riled up for Saturday's opener at home against the Rice Owls.

Texas dropped an official gameday trailer on Friday. If fans weren't already pumped, they sure are now.

The video came attached with a simple yet resounding message: "This is why we work. Now it's time to play ball."

Take a look:

This is why we work.

Now it's time to play ball 🤘 pic.twitter.com/UgM5RCiYeb
— Texas Football (@TexasFootball) September 1, 2023

“We’ve got a veteran opponent coming to town,” Texas coach Steve Sarkisian said Monday. “Rice is a team that has a great deal of experience, returning a lot of starters especially on the defensive side of the ball. They got a quarterback who’s played with a ton of experience, he’s played twice here in his career. They’re hard-nosed. They’re tough. They’ve got very intricate schemes, so we’ve got our work cut out for us from a preparation standpoint.”

The Longhorns and Owls have a long history, but it's Texas that has dominated the all-time series with a 74-21-1 record. The Horns are on a 15-game win streak against Rice, which included a 58-0 shutout win in Austin in 2021.

Regardless, Sark and Co. are hardly taking this game lightly.

“We get challenged by Rice in two ways most notably,” Sarkisian said. “One, their style of play. Like I said it’s very intricate in all three phases and they’ve got really good coaches. Then the way they play, they play hard. They play tough. They’re relentless that way. We’ve got our work cut out for us on that.”

Texas and Rice kickoff from DKR on Saturday at 2:30 p.m. CT.