UCLA NIL Collective Announces Innovative Fan Engagement Partnership
The Men of Westwood is the official collective for NIL opportunities benefitting the UCLA Bruins Football and Men's Basketball teams. The Collective just announced a very unique NIL partnership with a company called "Rivals Media" (not to be confused with the Rivals Recruiting Network).
This partnership will "revolutionize the way fans engage with their favorite teams and athletes". In the joint press release, the partnership was described as follows:
"The sweepstakes enables fans to participate for free by predicting outcomes for each match. Additionally, when fans register for the sweepstakes, they have the option to donate to Men of Westwood and a local non-profit organization associated with the game. This unique feature empowers fans to support their favorite student-athletes while making a positive impact in the community".
The goal of the partnership, per the press release, is to increase engagement between Bruins fans and the student-athletes they cheer for.
More on the Men of Westwood Collective:
The Collective offers UCLA fans unique access to the Football and Men's Basketball programs in exchange for donations that funnel down to the student-athletes themselves. Some of those opportunities are as follows (Per the Men of Westwood website):
- Dinner with talent at a restaurant; Have talent visit your event; QA with talent: $5,000
- Personalized video message from talent; Autograph from talent; Private Tour of Wasserman Center: $1,000
- Golf With Talent; Private Speaking Event; Personalized coaching session for child: $10,000
- Use of Wasserman Auditorium for NFL Sunday Viewing party: $7,500
- Social media endorsement of you/your company by a talent: $3,500
Some notable talents available for these experiential packages are quarterback Dante Moore, defensive end Laiatu Latu, and even Los Angeles Dodgers team manager Dave Roberts.
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