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Newcastle is getting other companies to chip in for Super Bowl ad
[youtube:http://youtu.be/9rLILU3B5LY]
Newcastle Brown Ale is hoping to get an ad into this year's Super Bowl, but since Budweiser InBev has exclusive rights to beer advertising in the national broadcast, and its clandestine chip ad failed, they have a new plan.
The company is hoping to grab some air time in a regional market but the still need some help coming up with cas, so they have put together a "Band of Brands" promotion, seeking other corporations to split the time with them.
• Nashville Predators troll the Patriots deflated football controversy
AdAge reports the brand has already announced several partners for the campaign, including Sharper Image, Boost Mobile and Match.com.
- Brendan Maloy
Where Culture Meets Sports: Your dose of Hot Clicks, viral videos, bizarre and hilarious stories and more from the intersection of pop culture and sports.