Duke's Mayo Bowl Launches New NIL Portal for Athletes, Fans
As the originator of the post-game mayonnaise celebration, the Duke’s Mayo Bowl has always been an innovator. Now, the bowl game extends their impact outside of condiment showers to make waves in the NIL space.
Duke’s Mayo Bowl has launched - what it says is a first in NIL - a platform that will allow fans to engage with players in NIL activities, per WSOC-TV.com.
The bowl game has partnered with Opendorse to create the platform, which it says is a first for a bowl game, per the Sports Business Journal.
“For us at the Charlotte Sports Foundation, we always want to be supportive of the student-athlete,” Miller Yoho of the CSF said. “And this is just one way we can look to create an experience for them.”
Through the platform, fans will be able to pay players for things that you might associate with a site like Cameo, including shoutouts, social media posts, appearances or autographs.
The platform will also allow players from each team to partner with Charlotte-area businesses on NIL deals leading up to the game.
It isn’t just social interaction that the bowl game is trying to foster between players and fans. One player from the winning team will become the first Duke’s Mayo Bowl ambassador. The honor comes with a $5,000 contract to promote the bowl game in the offseason through social media and appearances.
The bowl game first engaged in an NIL contract like that in 2021 with South Carolina’s Dakereon Joyner, who was the game’s most valuable player.
This year's Duke’s Mayo Bow pits West Virginia Mountaineers against the North Carolina Tar Heels on December 27 at Bank of America Stadium.
