NIL Athletes

Feb 9, 2025; New Orleans, LA, USA;  Kansas City Chiefs quarterback Patrick Mahomes (15) against the Philadelphia Eagles in Super Bowl LIX at Ceasars Superdome.

Patrick Mahomes to Launch Custom Uniforms for 15 Top High School Football Teams

Three-time Super Bowl champion and adidas create football uniforms with his iconic ‘Gladiator’ logo.

Michael Ehrlich
|
Feb 9, 2025; New Orleans, LA, USA;  Kansas City Chiefs quarterback Patrick Mahomes (15) against the Philadelphia Eagles in Super Bowl LIX at Ceasars Superdome.
NIL News

Patrick Mahomes to Launch Custom Uniforms for 15 Top High School Football Teams

Three-time Super Bowl champion and adidas create football uniforms with his iconic ‘Gladiator’ logo.

Michael Ehrlich
|

Recent Articles

Jasper Johnson, a Lexington native and one of the top basketball players in the 2025 high school class, announces his commitment to the University of Kentucky during a ceremony at the Woodford County High School in Versailles, Ky. on Sep. 5, 2024.
NIL News

Kentucky Wildcats Basketball Commit Signs Major Agency for NIL Representation

The Kentucky Wildcats men's basketball program had one of its top commits sign with one of the biggest talent agencies for NIL representation on Friday.

Troy Brock
|
Zevi Samet of Yeshiva University
NIL News

Yeshiva Basketball Star Jumps into NIL without Social Media

Division III All-American Zevi Samet talks NIL, t-shirt launch and FOX Nation documentary

Michael Ehrlich
|
NIL News

Talent Director Gives Insight on WNBA Strategy, How College Stars Can Boost NIL Value

Talent director of several WNBA star athletes shares strategy in brand deals that reflect culture and personality that NIL stars can learn from.

Maddy Hudak
|
Miami (FL)'s Hanna Cavinder (15) and Haley Cavinder (14) watch Lashae Dwyer (13) shoot a free throw during the second half of the NCAA Tournament Second Round game between Indiana and Miami (FL) at Simon Skjodt Assembly Hall on Monday, March 20, 2023.

Iu Um Wbb 2h Cavinder Twins
NIL News

The Cavinder Twins Continue Business Dynasty, Taking NIL To Next Level

These University of Miami athletes are building a solid foundation for future collegiate athletes.

Claire Boyer
|
Faizon Brandon for Leaf Trading Cards
NIL News

Top Tennessee Quarterback Commit Signs Exclusive Trading Card Deal

Five-Star and Top 2026 recruit Faizon Brandon partners with Leaf Trading Cards.

Michael Ehrlich
|
Pittsburgh Panthers wide receiver Kenny Johnson (2) celebrates his touchdown during one of the six overimes during of the 2024 GameAbove Sports Bowl at Ford Field in Detroit, on Thursday, Dec. 26, 2024.
NIL News

Pittsburgh Panther Standout Turns Down NIL Deals To Stay With Program

A Pittsburgh Panther star turned down more lucrative NIL deals and the transfer portal to stick with the program.

Troy Brock
|
NIL News

Top Group of Five Program Receives Massive NIL Fund To Compete in New Landscape

Tulane Green Wave athletics launches new NIL campaign with landmark donation to retain athletes in transformative era of college sports.

Maddy Hudak
|
Feb 7, 2025; New Orleans, LA, USA; Cam Newton on Radio Row at the Super Bowl LIX media center. Mandatory Credit: Kirby Lee-Imagn Images
NIL News

Former Heisman Winner Gives Interesting Advice to College Athletes about NIL

Former Heisman Winner Gives Interesting Advice to College Athletes about NIL

Jacob Moss
|
Tennessee athletics director Danny White announces a multi-year branding partnership with Pilot for Neyland Stadium on Tuesday, Aug. 13, 2024.
NIL News

Tennessee Volunteers AD Speaks Out on NIL Buyouts of Transferring Players

The Tennessee Volunteers are still reeling from their transfering players, and AD Danny White spoke out on the potential of NIL buyouts.

Troy Brock
|
Mar 8, 2025; Fayetteville, Arkansas, USA; Arkansas Razorbacks commit Darius Acuff is introduced during a timeout in the first half against the Mississippi State Bulldogs at Bud Walton Arena.
NIL News

Top Arkansas Basketball Commit Darius Acuff Jr. Signs Lucrative Sneaker Deal

Five-star point guard prospect joins growing Reebok basketball roster that includes Matas Buzelis and Angel Reese.

Michael Ehrlich
|
Apr 4, 2025; Tampa, FL, USA;  Connecticut Huskies guard Paige Bueckers (5) high fives Connecticut Huskies forward Sarah Strong (21) during first half in a semifinal of the women's 2025 NCAA tournament against the UCLA Bruins at Amalie Arena.
NIL News

Los Angeles Youth Design Limited-Edition NIL Apparel To Support Wildfire Relief

Campus Ink's NIL Store, DENA Heals, Wasserman Basketball join forces to launch limited-edition collection of hand-drawn athlete portraits

Michael Ehrlich
|
Texas Longhorns quarterback, Arch Manning during his first practice of the spring season on Tuesday, March 25, 2025.
NIL News

Why Arch Manning Won't Be on EA Sports College Football 26 Cover This Year

Texas quarterback Arch Manning has declined to appear on the EA Sports College Football 26 cover, continuing his calculated NIL and brand strategy off the field.

Eli Henderson
|
Mar 27, 2025; San Francisco, CA, USA; Arkansas Razorbacks forward Karter Knox (11) reacts after losing to the Texas Tech Red Raiders during overtime during a West Regional semifinal of the 2025 NCAA tournament at Chase Center.
NIL News

Arkansas Passes Legislation to Allow NIL Payments to Go Tax-Free

Arkansas hopes to get a leg up on their competition by adding new legislation that allows for NIL payments to go tax-free.

Claire Boyer
|
Dec 21, 2024; San Jose, California, USA; San Diego State Aztecs guard Miles Byrd (21) gestures after making a three point basket against the California Golden Bears during the second half at SAP Center. Mandatory Credit: Darren Yamashita-Imagn Images
NIL News

NBA Draft Early Entrants Drop Amid NIL Boom and End of COVID Waivers

Only 106 players with remaining NCAA eligibility declared for the 2025 NBA Draft, the lowest since 2015

Noah Henderson
|
Dec 28, 2024; Bronx, NY, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) looks on before the game against the Boston College Eagles at Yankee Stadium.
NIL News

Nebraska Star Quarterback Joins adidas NIL Roster

Dylan Raiola follows Heisman Trophy winner Travis Hunter as a brand ambassador

Michael Ehrlich
|
Former Longhorns Quinn Ewers participates in Texas' Pro Day at the Texas Football Training Facility on Tuesday, March 25, 2025.
NIL News

Texas Longhorns Head Coach Drops Surprising Information on Quinn Ewers' NIL Approach

Texas Longhorns head coach Steve Sarkisian gave an eye-opening response about how Quinn Ewers approached his NIL money.

Jacob Moss
|
Michigan tight end Colston Loveland (18) makes a catch against Oregon defensive back Kobe Savage (5) during the second half at Michigan Stadium in Ann Arbor on Saturday, Nov. 2, 2024.
NIL News

Former Michigan Tight End Signs Vuori Apparel Deal During NFL Draft

Chicago Bears select Colston Loveland at No. 10 as the former Wolverine joins Texas quarterback Arch Manning on Vuori's athlete roster.

Michael Ehrlich
|
Feb 6, 2025; New Orleans, LA, USA;  Shedeur Sanders on the red carpet before Super Bowl LIX NFL Honors at Saenger Theatre
NIL News

Cleveland Browns Take Former NIL Superstar Shedeur Sanders in 5th Round of NFL Draft

After a long wait, former NIL superstar Shedeur Sanders was selected in the NFL draft.

Brad Wakai
|
Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes former player Shedeur Sanders before the spring game at Folsom Field
NIL News

Former NIL Superstar Shedeur Sanders Shockingly Falls to Day 3 of NFL Draft

Shedeur Sanders has had one of the most unprecedented falls in NFL draft history, going from a projected first-round pick to a potential Day 3 selection.

Brad Wakai
|
NIL News

Star Transfers Nico, Madden Iamaleava Spark Unique Debate With NIL Collectives

Transfer quarterback brothers Nico and Madden Iamaleava are at the center of an important NIL conversation over the enforceability of contracts.

Maddy Hudak
|
Apr 6, 2025; Tampa, FL, USA; Confetti is seen on the court after the national championship of the women's 2025 NCAA tournament between the South Carolina Gamecocks and the Connecticut Huskies at Amalie Arena. Kirby Lee-Imagn Images
NIL News

Fitness Franchise Promotes Partnership to Empower NIL Deals in Women's Sports

During the Final Four, a widespread fitness franchise shone a light on the future of female athletes and the name, image and likeness business.

Claire Boyer
|
Dec 31, 2024; Glendale, AZ, USA; Boise State Broncos running back Ashton Jeanty (2) against the Penn State Nittany Lions during the Fiesta Bowl at State Farm Stadium.
NIL News

Boise State Star Signs First Real Estate Partnership Ahead of NFL Draft

Top running back prospect Ashton Jeanty stars in Opendoor commercial with his Mom

Michael Ehrlich
|
Marco Langon for Diadora
NIL News

Villanova All-American Runner Becomes Diadora’s First NIL Athlete

Record-setting distance runner Marco Langon kicks off NIL program for Italian sportswear brand.

Michael Ehrlich
|
Tennessee quarterback Nico Iamaleava (8) tries to keep warm before the start of the NCAA college football playoff game against Ohio State on Saturday, Dec. 21, 2024, in Columbus, Ohio.
NIL News

NIL Era Could Be Forever Changed by Disastrous Nico Iamaleava Situation

Nico Iamaleava's decision to leave the Tennessee Volunteers could permanently alter the way players move.

Michael Brauner
|