NIL Daily On SI - Sports Illustrated

Apr 6, 2024; Glendale, AZ, USA; North Carolina State Wolfpack mascot performs against the Purdue Boilermakers in the semifinals of the men's Final Four of the 2024 NCAA Tournament at State Farm Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

NC State Welcomes New Coach as OKC Thunder Scout Linked to GM Job

Wade’s hiring excites Wolfpack fans, but Slater’s reported GM role could be the key to success in college basketball’s new rev-share era

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Florida State Women's Basketball Star Launches Autographed Trading Card

New Orleans Saints and Texas Longhorns Top NIL Earner Meeting Ahead of NFL Draft

Rethinking College Basketball Scholarships, Roster Construction Amid NIL Changes

Syracuse Football Coach Sets Audacious NIL Goal for Next Season

March Madness Breakout Star Jack Gohlke Offers NIL Advice to this Year's Crop

Legendary Arkansas Coach Reflects on NIL’s Emotional Toll During Sweet 16 Run

Former Duke Basketball Star Reflects on March Madness, NIL Experience

Kentucky Basketball Stars Shine in Intuit TurboTax March Madness Commercial

Syracuse Football Coach Reveals Why he Makes Players Save NIL Money

Top NIL and NCAA News

Mar 20, 2025; Lexington, KY, USA; Louisville Cardinals head coach Pat Kelsey calls to his team during the second half against the Creighton Bluejays in the first round of the NCAA Tournament at Rupp Arena.

Louisville Basketball Preparing Massive Spending Push in Transfer Portal

Mar 11, 2025; Kansas City, MO, USA; Kansas State Wildcats guard Coleman Hawkins (33) drives to the basket during the first half against the Arizona State Sun Devils at T-Mobile Center.

Kansas State Basketball Star Reveals Frustration on Leaked Details About Record NIL Deal

Amir Khan, McNeese State men's basketball manager

After Historic March Madness Win, McNeese State Manager Adds New NIL Deals

Nashville Christian quarterback Jared Curtis (2) drops back to throw the ball in the red zone against Fayetteville during the first quarter of their TSSAA football game Friday, Oct. 18, 2024 at Nashville Christian School in Nashville, Tennessee.

5-Star Quarterback May Now Choose Georgia Over Oregon Following Huge NIL Revelation

NEWS

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Mar 8, 2025; Uncasville, CT, USA; UConn Huskies guard Paige Bueckers (5) returns up court against the St. John's Red Storm in the first half at Mohegan Sun Arena.

Panini Releases Instant Cards Celebrating UConn Women's Basketball All-American

UCLA Bruins Waterboy Signs Creative NIL Deal With National Brand

BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal

Top NCAA Coach Shares Candid Thoughts on Transforming NIL Landscape

May 24, 2022; Santa Ana, California USA; The high school jerseys and Heisman trophies of John Huarte of Notre Dame (1964), Matt Leinart of Southern California (2004) and Bryce Young of Alabama (2021) on display during the Mater Dei High Heisman Homecoming ceremony at the Meruelo Athletic Center.

California Powerhouse Mater Dei Signs First High School Multimedia Deal

Mar 12, 2025; Kansas City, MO, USA; West Virginia Mountaineers coach Darian DeVries watches game play during the first half against the Colorado Buffaloes at T-Mobile Center. Mandatory Credit: William Purnell-Imagn Images

NCAA's NIL Regulations Push States Into a Novel Prisoner's Dilemma

Mar 7, 2025; Greenville, SC, USA; Texas Longhorns guard Rori Harmon (3) makes a shot against the Ole Miss Rebels during the second half at Bon Secours Wellness Arena.

Athletic Brewing Adds Multiple College Basketball Stars To Their NIL Roster

Oct 26, 2024; Tuscaloosa, Alabama, USA; Missouri Tigers wide receiver Marquis Johnson (2) poses for a photo with Alabama Crimson Tide wide receiver Ryan Williams (2) after a game at Bryant-Denny Stadium. Mandatory Credit: Will McLelland-Imagn Images

EA Sports to More Than Double NIL Player Payouts for College Football 26

ATHLETES

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Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

Feb 23, 2025; Iowa City, Iowa, USA; UCLA Bruins center Lauren Betts (far left) and forward Janiah Barker (0) and forward Timea Gardiner (30) and guard Gabriela Jaquez (11) and guard Kiki Rice (1) and forward Angela Dugalic (32) and teammates react after the game against the Iowa Hawkeyes at Carver-Hawkeye Arena.

NCAA Tournament Top Seed UCLA Partners with Fortnite on Selection Sunday

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans forward Kiki Iriafen (44) enters the court against the Michigan State Spartans at the Galen Center.

CELSIUS Signs NIL Deals With Players From Every NCAA Tournament Team

Jan 19, 2025; Gainesville, Florida, USA; LSU Tigers guard Flau'Jae Johnson (4) gestures against the Florida Gators during the first half at Exactech Arena at the Stephen C. O'Connell Center.

LSU Basketball Star Launches New Music Video with Powerade

Jan 1, 2025; Atlanta, GA, USA; Texas Longhorns quarterback Arch Manning (16) warms up before the Peach Bowl at Mercedes-Benz Stadium.

Top NIL Earner Arch Manning Could Be in for Rude Awakening Ahead of Huge Season

NFL Free Agency Leaves Clues About Former NIL Star Quarterback's Draft Destination

Clemson Tigers Soccer Stars Celebrate Women’s History Month With New NIL Campaign

Iowa Women's Basketball Star Signs Creative NIL Deal for Exclusive Collaboration

SCHOOLS

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Auburn Tigers Local Business Owner Capitalizes on NIL Space and Licensing

Nov 23, 2024; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly reacts to a play against the Vanderbilt Commodores during the second half at Tiger Stadium.

LSU Tigers See Massive Jump in NIL Resources Since Losing Elite QB Recruit

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

Kentucky Wildcats Basketball Team Waterboys Cash In on Unique NIL Deal

Oct 12, 2024; Laramie, Wyoming, USA; A general view of San Diego State Aztecs helmets against the Wyoming Cowboys during the fourth quarter at Jonah Field at War Memorial Stadium.

San Diego State Partners With AI-Powered Athlete Platform for NIL Tracking

The Northern Kentucky Norse senior Trevon Faulkner carries the Horizon League Championship Trophy as basketball team returns to campus at Truist Arena in Highland Heights, Ky., on Wednesday, March 8, 2023. The Northern Kentucky Norse won an automatic berth to the NCAA Championship with a 63-61 win over Cleveland State in the Horizon League Tournament finals.

Nku Norse Championship Return

Horizon League Bets on NIL Revenue-Sharing to Boost National Relevance

Mar 8, 2025; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks at forward Gui Santos (15) after defensive stand against the Detroit Pistons in the third quarter at Chase Center. Mandatory Credit: David Gonzales-Imagn Images

Stephen Curry Joins Alma Mater as Assistant GM, Launches Major NIL Fund

Florida Gators head coach Billy Napier and Florida Gators quarterback DJ Lagway (2) watch during spring football practice at Heavener Football Complex at the University of Florida in Gainesville, FL on Thursday, March 6, 2025. [Matt Pendleton/Gainesville Sun]

Florida Gators Superstar Makes Major NIL Contribution to Women's Sports

FOOTBALL

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Nov 16, 2024; Annapolis, Maryland, USA; Tulane Green Wave quarterback Darian Mensah (10) scores a touchdown during the first half against the Navy Midshipmen at Navy-Marine Corps Memorial Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images

Darian Mensah Uses NIL To Support Single Moms Impacted by California Fires

Stratford High School's Walker Weis (75), Jett Schoenherr (4), Jack Tubbs (11) and Carter Lueck (66) hoist the championship trophy as they celebrate after defeating Wrightstown High School during the WIAA Division 5 state championship game on Thursday, November 21, 2024, at Camp Randall Stadium in Madison, Wis. Stratford won the game, 21-6.
Tork Mason/USA TODAY NETWORK-Wisconsin

Wisconsin's High School NIL Vote Is Key Decision for WIAA's Future

Texas Freshman Standout Jonah Williams Scores With New NIL Partnership

Jan 7, 2025; Gainesville, Florida, USA; Florida Gators mascot Albert the Alligator holds a sign after a game against the Tennessee Volunteers at Exactech Arena at the Stephen C. O'Connell Center. Mandatory Credit: Matt Pendleton-Imagn Images

New Florida NIL Legislation Capping Agent Fees Could Hurt Athletes

Nov 23, 2024; Tempe, Arizona, USA; Brigham Young Cougars defensive end Isaiah Bagnah (13) against the Arizona State Sun Devils at Mountain America Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

BYU Cougars Football Players Allege NIL Cuts Left Them Stranded

Nov 23, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines running back Donovan Edwards (7) rushes against the Northwestern Wildcats at Michigan Stadium

Former Michigan Star Gives Heartwarming Response About His Favorite NIL Purchase

Jan 18, 2025; Atlanta, GA, USA; Notre Dame Fighting Irish running back Jadarian Price (24) during practice at Mercedes-Benz Stadium

Notre Dame Star Running Back Collabs With Notable Jeweler in Latest NIL Deal

Oct 25, 2022; San Francisco, CA, USA; Deputy commissioner Teresa Gould speaks during Pac-12 Women's Basketball Media Day at the Pac-12 Network Studios. Mandatory Credit: Kirby Lee-Imagn Images

Pac-12 Commissioner Anticipates 'Multiple Media Rights Partners’ in New Deal

BRANDS

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Mar 9, 2025; Kansas City, MO, USA; TCU Horned Frogs guard Hailey Van Lith (10) celebrates after a play against the Baylor Lady Bears during the second half at T-Mobile Center.

TCU Star Collaborates with Instagram Ahead of March Madness

Texas Longhorns forward Aaliyah Moore (23) cries during senior day honors following the Longhorns' win over the Florida Gators, March 2, 2025. With the 72-46 win over the Gators, the Texas Longhorns become regular season SEC Champions.

Women's History Month Kicks Off with New NIL Campaign, Uplifting Female Athletes

UCLA Bruins Star Gymnast Reveals Inspiration for Growth of NIL Empire

Feb 13, 2025; Los Angeles, California, USA; UCLA Bruins center Lauren Betts (51) drives to the basket between USC Trojans guard Aaliyah Gayles (3) and guard JuJu Watkins (12) during the first quarter at Galen Center.

C4 Energy Assembles Historic NIL Athlete Roster for March Madness

Exclusive: UCLA Bruins' Kiki Rice Builds Responsible NIL Legacy With TurboTax

Hofstra Men’s Lacrosse Team Scores Landmark NIL Deal Changing Player's Trajectory

Dec 21, 2024; San Jose, California, USA; San Diego State Aztecs guards Kimo Ferrari (23) and Wayne McKinney III (3) talk during the second half against the California Golden Bears at SAP Center.

Blenders Eyewear Supports San Diego State Basketball with Major Donation

Feb 13, 2025; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) celebrates hitting a 3-point shot during an NCAA basketball game against the UCLA Bruins at Galen Center.

USC Player of the Year Favorite JuJu Watkins Stays Fresh in New NIL Campaign

DEALS & TRACKER

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Hickory's Sasha Petrochko follows through on her swing during the second and final round of the PIAA Class 2A girls individual golf championships at Penn State University's White Course Tuesday, Oct. 17, 2023, in State College, Pa.

Golf Star, Under Armour Sign Major NIL Deal to Add to Growing Athlete Roster

Indiana's Trey Galloway (32) celebrates during the Indiana versus Penn St. mens basketball game at Simon Skjodt Assembly Hall on Wednesday, Feb. 26, 2025.

New NIL Social Media Video Series Highlights College Basketball Athletes

Mar 2, 2025; Storrs, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) is recognized during senior night after the game against the Marquette Golden Eagles at Harry A. Gampel Pavilion.

UConn Superstar Paige Bueckers Talks Finances in New NIL Campaign

Apr 17, 2024; Los Angeles, CA, USA; Brigham Young (BYU) and Southern California (USC) during the MPSF Men's Volleyball Championship at Galen Center.

USC Men's Volleyball Makes NIL History with TravisMathew Collaboration

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans guard JuJu Watkins (12) shoots the ball against Michigan State Spartans guard Nyla Hampton (22) and guard Jocelyn Tate (11) in the second half at the Galen Center.

USC All-American JuJu Watkins Goes Airborne in Latest NIL Partnership

TCU's Hailey Van Lith shoots against Texas Tech in a Big 12 women's basketball game Saturday, Jan. 11, 2025, at United Supermarkets Arena.

Texas Christian University Guard Supports Local Basketball Team With Major Donation

Jan 20, 2025; Atlanta, GA, USA; Ohio State Buckeyes linebacker C.J. Hicks (11) against the Notre Dame Fighting Irish during the CFP National Championship college football game at Mercedes-Benz Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

Ohio State Linebacker Teams Up With Makers Of Tylenol For NIL Deal

Jan 22, 2025; Storrs, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) reacts after her three point basket and being fouled by the Villanova Wildcats in the first half at Harry A. Gampel Pavilion.

UConn Star Paige Bueckers Adds New Job Title in CeraVe Campaign