Out2Win Hosting Athlete Creator Tournament with Livvy Dunne, Jared McCain and Others
Athlete marketing firm Out2Win has put a new spin on March Madness and NIL, by introducing the Athlete-Creator Tournament to determine the top content star in college sports.
The athletes that are featured in the fan-vote competition include some of the top college athletes in the country and multiple social media stars including Livvy Dunne, Jared McCain, Brandon Dwyer, and Deestroying, among the 64 creators competing.
To vote, all fans have to do is head to Out2Win's Instagram account and make their selections on their Instagram story.
Like March Madness, the winners of each round will continue advancing until a winner is crowned. The Final Four and Championship will be held March 27-29.
“The tournament is an awesome idea," Dwyer shared. "The friendly competition between creators and fanbases has been so much fun. As an athlete-creator, it has allowed me to realize how powerful my audience is."
Out2Win Founder and CEO Jack Adler is here to help student-athletes, marketing them to land more NIL deals in the future.
“This Athlete-Creator Tournament represents even more than just a fun social media campaign. It’s a way for brands to discover the athletes with the most engaged and actionable fanbases.
"This tournament is showcasing the unbelievable strength athletes bring to the table as influencers. "
Many of the athletes competing in the tournament are some of the highest earners in the NIL space.
Each athlete who makes the Sweet 16 will receive a customized "Athlete-Creator" hoodie from GhostFit. The winner will take home a prize of $1,000 and official custom gear from the tournament sponsor, Ghost Fit Clothing.
Dunne has one of the biggest followings on social media, so it's safe to say her being the No. 1 seed in the South Region. Destroying holds the No. 1 seed in the West Region and will take on Laila McLeod, a basketball player at the University of Denver.
The East Region is led by Dwyer, while McCain leads the way in the Midwest Region.
Will there be any upsets? Tune into the Out2Win Sports' Instagram to find out.
