Micah Parsons Could Be Teaming Up With Adidas
Do not let the goofy green courts and poor quality of play trick you into thinking the NBA All-Star Weekend is not serious. While the players may be there in body only, all of the major sneaker brands are leaving it all out on the field through activations, events, and launches.
Of all the major brands that descended upon Indianapolis for this year's festivities, no company had a more profitable business trip than adidas. Sure, their players took home hardware and introduced new shoes. But there could be a much larger acquisition in the works.
Micah Parsons participated in the All-Star Celebrity Game and won the MVP award. The Dallas Cowboys linebacker hooped in a pair of adidas Crazy 8 sneakers (popular retro shoes from Kobe Bryant's time with the brand). He was also featured as one of the professional athletes at a star-studded event for the brand.
Micah Parsons wore adidas sneakers at the NBA All-Star Celebrity Game.
Trevor Ruszkowski-USA TODAY Sports
The adidas Hub at All-Star Weekend celebrated the future of the brand with an exhibition that not only spotlighted the brand's forthcoming 2024 releases but also paid homage to its profound legacy in sport.
The evening showcased the brand's relentless pursuit of innovation with its latest performance footwear, designed to enhance the game for athletes across all levels. The exhibition was a testament to the joy of basketball, rekindling a passion for the game among athletes and industry attendees.
As far as we can tell, Parsons is a footwear free agent. He wears Nike on the field and whatever he wants off the field. Signing the 3x NFL Pro Bowl linebacker would be yet another major victory for adidas.
However, no official announcement of a sneaker deal has been made at this time. Stay locked into FanNationKicks.com for all your footwear news from the sports world and beyond.
