NBA Players Star in New Balance Commercial

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There was no shortage of nice sneakers at NBA Media Day earlier this week. New Balance managed to grab headlines with the help of their growing cast of All-Star players. The Boston-based company sent player-exclusive colorways of an unreleased shoe to each of its athletes.
In its latest ad, New Balance enlisted the help of Kawhi Leonard, Zach LaVine, Dejounte Murray, Jamal Murray, Darius Bazley, and Aaron Nesmith to promote an unreleased basketball shoe.
In the 54-second commercial, the players go toe-to-toe while "Icon" by Jaden Smith plays in the background. Below is everything we know about the performance basketball shoes.
New Balance TWO WXY v3
The commercial is for the New Balance TWO WXY v3. The hoop shoes hit shelves on November 4, 2022, for $120. Fans will be able to purchase the shoes on the New Balance website and at select retailers.
Like its predecessors, the New Balance TWO WXY v3 keeps the Fuelcell cushioning technology that players and fans love. An inserted ABZORB foam is also located in the heel for dynamic energy return.
The 'Cerebral' colorway will be the first to launch. Lucky for us, New Balance plans to release several colorways over the next year. Stay locked into FanNationKicks.com for all your shoe news.
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Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. As a leading voice in footwear journalism, he breaks news, spotlights important stories, and interviews the biggest names in sports. Previously, Pat has reported on the NBA and authored "Kobe Bryant's Sneaker History (1996-2020)." You can email him at 1989patbenson@gmail.com.
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