The Adidas Dame 9 Makes Its Debut at NBA All-Star Weekend
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Every major footwear and apparel brand has descended upon the wintry streets of Indianapolis for the 2024 NBA All-Star Weekend. Of all the brands on hand, none have been more aggressive than adidas.
On Friday night, an exclusive star-studded event was held to highlight the brand's forthcoming 2024 releases. The signature sneaker line of Milwaukee Bucks guard Damian Lillard took the spotlight as the media got its first look at the adidas Dame 9.
adidas Dame 9
The adidas Dame 9.
Getty/Mat Hayward
Details about the adidas Dame 9 remain scarce. Adidas has not released the official launch date, tech specs, or campaign images (besides the photo above). However, we can infer from the red and black colorway that the model features the futuristic aesthetic that only adidas seems capable of capturing.
Athletes and fans became worried about the fate of Lillard's signature line after his eighth sneaker received a longer-than-usual lifecycle. But given the new shoe and the fact that adidas named its HQ basketball gym after Lillard, it is safe to say both parties share a strong future together.
While we anxiously await the adidas Dame 9, online shoppers can purchase Lillard's official apparel and footwear collection on the adidas website. Sneakerheads should stay locked into FanNationKicks.com as we have all your most important footwear news from the sports world.
