FRISCO - Dallas-based smoothie company Smoothie King is now the official smoothie of the Dallas Cowboys as part of a new seven-year partnership.
Smoothie King will work closely with the team's nutritionists to develop a custom-blended smoothie that helps maximize performance for Cowboys fans and Smoothie King guests to enjoy.
Smoothie King prides itself on using more whole fruits and organic vegetables; zero added sugar in many blends; and free of a long list of unhealthy ingredients, thanks to its Clean Blends™ initiative.
"We are huge Cowboys fans here at Smoothie King, in part because we share a deep connection to the Dallas community and Texas is one of our largest markets," said Wan Kim, CEO of Smoothie King. "We also admire the way the organization supports the health and fitness goals of their fans across the entire country the same way we support our fans at Smoothie King."
Cowboys owner Jerry Jones echoed Kim's sentiment of promoting health and also the Cowboys' commitment to supporting the Dallas community.