PWHL's Sirens See High Ticket Demand Ahead of MSG Matchup

The Professional Women's Hockey League has already sold out Madison Square Garden ahead of the New York Sirens and Seattle Torrent facing off in The World's Most Famous Arena on April 4 in a matchup that is expected to set a U.S. attendance record for a professional women's hockey game.

The capacity for hockey games at MSG is 18,006. New York previously announced the MSG game on Jan. 8, calling it "the Sirens' arrival at the epicenter of New York City sports." The Sirens typically play home games at the Prudential Center in Newark across the Hudson River, which is also home to the NHL's New Jersey Devils. Fans for the PWHL have also recently attended league games in record-setting numbers and have provided a massive jump in ticket sales following the U.S. Women's Hockey Team taking home the gold medal at the Milano Cortina 2026 Winter Olympics.

The jump in demand follows sixteen players from the PWHL being on the American roster at the most recent Winter Olympics, including Torrent captain Hilary Knight who will also now be on the MSG ice following a stint on long term injured reserve; in Italy, "Captain America" became the all-time leading Olympic goal scorer and point leader for the Americans in USA Hockey history.

Roster Update 🌀

The Seattle Torrent has activated Captain Hilary Knight from LTIR. In a corresponding move, forward Brooke Bryant has been placed on the Reserve Player List.
📰 https://t.co/9Pofvtjr5E pic.twitter.com/QYMxqaZY0N
— Seattle Torrent (@PWHL__Seattle) March 29, 2026

However — per exclusive numbers provided to Breakaway On SI from StubHub — demand for the PWHL MSG game in particular has continued to accelerate as the event approaches.

StubHub Cites 32x Increase in New York Sirens Demand

StubHub has cited the most recent stretch of numbers showcasing some of the strongest daily demand of the entire on-sale window. The MSG game has generated roughly 32-times the ticket demand of a typical Sirens home game at Prudential Center.

In addition, roughly 77% of tickets have been purchased by fans in the tri-state area (N.Y., Conn., N.J.), pointing to strong organic, community-driven demand for women's hockey in New York — especially with the Sirens.

Search interest in the PWHL overall and specifically with the New York franchise has surged five-times in the first full week after the gold medal win for the American women at the 2026 Games and has remained consistent through March, signaling sustained fan interest.

Jill Gonzalez, Head of Consumer Communications at StubHub, said the ticket sale numbers in direct relation to the upcoming matchup between the Sirens and Torrent have made StubHub further its efforts in keeping up with the demand for women's sporting events.

"Seeing a PWHL game sell out Madison Square Garden is a clear signal that demand for women’s sports is both real and accelerating," Gonzalez said in an exclusive. "It reflects a shift from momentum to mainstream. For StubHub, it’s about making sure that access keeps pace with that demand so fans can continue to be part of it."

To keep up with this demand, Stubhub launched HerSportsHub during women's history month on March 3. HerSportsHub is the first dedicated platform for women’s sports tickets, giving women’s sports fans a one-stop shop to search for a variety of women’s sports experiences — including the PWHL and aforementioned MSG contest.

StubHub, HerSportsHub Homepage | Courtesy: StubHub

StubHub previously also noted a 252% increase in PWHL demand.

Doors open at 7:00 p.m. EST at Madison Square Garden on April 4, with puck drop between the Torrent and Sirens slated for 8:00 p.m. EST. The game marks the first time hockey fans can attend women’s professional hockey at The Garden in history.

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