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Nike Airballs the Lakers' New Practice Jerseys

The Los Angeles Lakers' new practice jersey dilutes team identity.
The Los Angeles Lakers unveiled a new practice jersey.
The Los Angeles Lakers unveiled a new practice jersey. | IMAGN IMAGES via Reuters Connect

It is certainly a new era for the Los Angeles Lakers. LeBron James has left town, ownership has changed, and even practices will look different. Earlier this month, fans got their first look at a redesigned practice court in El Segundo. That will coincide with a new practice jersey.

On Monday morning, the Lakers and BMO announced a long-term partnership. In addition to becoming the team's exclusive Official Bank, BMO will be a highly visible partner to the Lakers. That includes a new practice jersey.

Lakers New Practice Jersey

Our complaint isn't with BMO, as their sponsorship branding on the practice jersey is actually much smaller than previous bibigo logos. The issue is with Nike's new minimalist design. The iconic Lakers wordmark has been replaced with barely visible team branding.

Sandwiched between the Nike Swoosh and NBA logo, the phrase "Los Angeles Lakers Basketball" appears in tiny font. Even the jersey numbers have been shrunken down for no apparent reason. Again, it has nothing to do with the new sponsor and everything to do with Nike's design approach.

Jersey Details

One side of the reversible jersey is gold with purple font, while the other features a purple and black gradient with no team branding at all (or at least we can't see it).

Even before Nike became the official on-court uniform and apparel provider of the NBA, adidas had acceptable practice jerseys. In almost every case, there was prominent Lakers and adidas branding.

Since this was a move by Nike and not the new sponsor, it will be worth watching to see if this new practice jersey aesthetic goes league-wide. We have already seen glimpses of this year's warm-up apparel, and this aligns with that trend.

BMO Sponsorship

According to the Lakers' press release, BMO will be part of the Lakers' experience both on and off the court during the 2026-27 NBA season. It will feature programs that connect fans, communities, and the team throughout the year. Whatever BMO does can only be better than what Nike just did to the practice jerseys.

Between jersey patch sponsorships, oversaturation of alternate uniforms, and substandard quality, it is becoming increasingly difficult for fans to find quality jerseys.

Changing Uniform Trends

The silver lining is that some brands are getting creative with their fan apparel. StockX is currently auctioning off game-worn jerseys. Whether shopping for a replica jersey or team gear, it's important to check the brand and supplier.

Stay locked into Sports Illustrated's Jerseys On SI for all your uniform news from the sports world and beyond.

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Published | Modified
Pat Benson
PAT BENSON

Pat Benson covers team uniforms and player apparel for Jerseys On Sports Illustrated. Pat is a trusted voice for fans, regularly breaking news, spotlighting important stories, and interviewing the biggest names in sports. Pat also covers the footwear industry and has authored "Kobe Bryant's Sneaker History (1996-2020." You can email him at 1989patbenson@gmail.com.

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