New eBay Sports Card Report: Kon Knueppel and Winter Olympics Dominate

The latest search trends on eBay show increased interest among collectors in the areas of the Winter Olympics and NBA rookies, all-stars, and trades.
Feb 22, 2026; Milan, Italy; Jack Hughes (86) of the United States celebrates after defeating Canada in the men's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena. Mandatory Credit: Amber Searls-Imagn Images
Feb 22, 2026; Milan, Italy; Jack Hughes (86) of the United States celebrates after defeating Canada in the men's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena. Mandatory Credit: Amber Searls-Imagn Images | Amber Searls-Imagn Images

Another month has gone by, and the latest eBay search trends have become available. February was a busy month in the sports world, with NBA rookies continuing to shine, and the All-Star break happening. Not to mention, many trades took place prior to the deadline. The Winter Olympics were also ongoing throughout the month, with the US Hockey team taking home their first gold medal since 1980. These are the two main areas that collectors focused in on within the hobby.

Here are the names that collectors searched up the most on eBay, and what that means within the hobby.

Rookies, All-Stars, and Traded Players Highlight NBA Searches

Since the start of the NBA season, the top five most researched rookies include: Cooper Flagg, Kon Knueppel, VJ Edgecombe, Dylan Harper, and Ace Bailey. In the case of Flagg and Knueppel, they are locked in a battle to determine who will be the rookie of the year. Flagg has been injured as of late, and Knueppel has been setting rookie three point records. It will be interesting to see what happens as the season progresses, and if their battle gets more intense.

Kon Knueppel
2025-26 Topps Basketball Kon Knueppel PSA 10 | eBay

The All-Star break in the NBA brought some increased attention to certain players, most notably Kawhi Leonard. His searches on eBay were up more than 190%. Anthony Edwards was also the beneficiary of a solid performance, as his searches were up more than 75%. Chris Paul announced his retirement during All-Star week, and his search history on eBay was among the highest spike - 220% more than average.

Chris Paul
Nov 29, 2025; Inglewood, California, USA; Los Angeles Clippers guard Chris Paul (3) brings the ball up court during the first quarter against the Dallas Mavericks at Intuit Dome. Mandatory Credit: Kiyoshi Mio-Imagn Images | Kiyoshi Mio-Imagn Images

Traded players prior to the deadline also saw increased interest among collectors on eBay. Some notable names that saw an increased spike include: Luke Kennard (+590%), Jose Alvarado (+590%), Ivica Zubac (+410%), Bennedict Mathurin (+210%), Rob Dillingham (+200%), and Coby White (+130%). The percentages are compared to the average searches on a normal day for a player on eBay.

Winter Olympics Draws Interest Among Collectors on eBay

One of the biggest names to see a spike due to the Winter Olympics is Jack Hughes. This is in large part to the US Men's Hockey team winning the gold medal. His searches were up 6,000%. The day he scored the game-winning goal, users searched for him more than 75 times per minute on average. Connor Hellebuyck also saw a sizable 4,200% spike, while Matt Boldy and Quinn Hughes also saw spikes above 400%.

Jack Hughes
2019 Upper Deck Jack Hughes Young Guns RC /100 | eBay

Skating also saw increased interest in the hobby. Alysa Liu saw a search spike on eBay of 1,000%, and Ilia Malinin got a spike of 380%. On February 22nd, the final day of the Winter Olympics, searches for Team USA were up 340% more than average. Therefore, many collectors were tuned into the Olympics, and were looking to add cards to their collections.

Alysa Li
Feb 19, 2026; Milan, Italy; Alysa Liu of the United States celebrates with the gold medal and the flag after the medal ceremony for the women's free skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena. Mandatory Credit: James Lang-Imagn Images | James Lang-Imagn Images

The latest eBay search trends show that collectors were heavily focused on the NBA and the Winter Olympics. Names such as Cooper Flagg and Kon Knueppel continued their dominance, while names like Alysa Liu entered the hobby spotlight for the first time in a while. eBay continues to be one of the biggest marketplaces for collectors, and that trend looks to continue.

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Published | Modified
Dylan Brown
DYLAN BROWN

Dylan is a collector based in Central Pennsylvania, and sports fan rooting for the Indianapolis Colts, Pittsburgh Pirates, and LA Lakers. He is currently attempting to collect a complete run of Topps flagship sets across football, baseball, and basketball. He is passionate about the history of the hobby including its continual growth and evolution.