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Deion Sanders with Boost Mobile Razr

Boost Mobile to offer limited-edition Coach Prime-branded Motorola Razr

Deion Sanders has partnered with the nationwide wireless provider

First it was the stylish shades, now it’s a signature cell phone. Pro Football Hall of Famer and Colorado Buffaloes head coach Deion Sanders announced Wednesday that he is teaming up with Boost Mobile.



“I am ELATED to finally announce this partnership you have no idea!” Coach Prime posted on “X” (formerly twitter). “@boostmobile has been ELEVATING the darn game for years, and now we’ve come together to DOMINATE this thing! Just wait and see what’s to come!”






To begin their partnership, Boost Mobile will offer an exclusive Coach Prime-branded Motorola Razr flip phone. Beginning April 19, customers can purchase the phone online, or in Boost Mobile stores while supplies last. The phone has a gold and black finish and features his personal signature, in addition to his motivational phrase — “You Gotta Believe!”

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The suggested retail price is $599.99; however, customers can buy the limited-edition phone for $149.99 at BoostMobile.com. Or, if they sign up in person for Boost Mobile’s $60 per month Plan 2, the cost of the device is covered.



"First and foremost, my signature motorola razr is NEXT LEVEL and I wanna see each and every darn one of you rocking these!” Coach Prime said in a release. “But what I'm most excited about is to be a part of the FAMILY that is building the most modern 5G wireless network all while offering the most competitive wireless plans that can reach EVERYBODY. Like I said, I'm all about connectivity and WE GOT YOU COVERED on every darn aspect!"



Some customers who purchase the device may even get a call from Coach Prime himself. Per the DISH release, “all Boost customers who purchase the new signature Coach Prime razr within the first month of its availability could receive a surprise phone call from Coach Prime.”