Colorado's Deion Sanders tries to secure four trademarks

The Hall-of-Famer looks to score a huge branding opportunity

Well Off Media

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There's no denying the popularity of Deion Sanders' success at Colorado. It didn't come overnight in many regards, but the rest of the world is now tuned in to see what happens next.

Sanders has filed four trademark applications, according to Front Office Sports. The terms 'Prime Effect', 'Coach Prime', 'It's Personal', and 'Daddy Buck' are now in process to be owned by CU's coach.

There was a long period of time last winter that 'We Coming' was available. It was quickly gobbled up after Sanders realized how popular the term was in the national scene and rightfully so. It became the catchphrase to describe the moment at CU.

Sanders took the college football world by storm when he announced that he was coming to Boulder. The unconventional style forced many of his naysayers to be uncomfortable, but Prime has remained cool under pressure in the face of adversity.

No. 18 Colorado heads to the Pacific Northwest to face 10th-ranked Oregon on Saturday. A 3:30 p.m. ET affair on ABC.

Published Sep 20, 2023

NICK FERGUSON

Nick Ferguson is a writer and host for On SI. The former NFL defensive back spent a majority of his 14-year playing career with the Denver Broncos. He also served as an assistant coach with the San Francisco 49ers in 2018, following coaching internships with the Broncos, Seahawks and Texans. In addition to coaching, Ferguson has spent time as a sports talk radio host and is currently contributing to KOA in Denver. He has previous stops at KKFN in Denver, NFL on TuneIn, NBC Sports Radio, WQXI in Atlanta, KFWB in Los Angeles and Voice of America. He has also contributed to The Players' Tribune. Ferguson enjoys time with his family and all things Marvel Comics, Star Wars, thriller, action, and comedy movies.

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