Deion Sanders has words of wisdom heading into 2024

Deion Sanders never takes a day off. This mindset has propelled him to the greatest heights as an athlete and drives him to succeed as coach of the Colorado Buffaloes. His social media channels are loaded with motivational messages and insight for life. It's part of what keeps him going through difficult situations, which Sanders had a few in 2023.

With his new book, 'Elevate and Dominate', hitting the shelves in March, Coach Prime seems more joyous toward a new chapter in this life and took time to celebrate the another year in the books. Here are a few of his words geared towards a Happy New Year.

It’s time to win in 2024

We've got to finish & finish strong. Let's complete the assignment & win in the process. I don't care how tough it gets you've got to finish. I don't care what they say about u, finish. Finish whatever u start & don't start nothing u ain't gon finish. #CoachPrime
— COACH PRIME (@DeionSanders) December 28, 2023

Prioritize peace and joy

I know u gave, sacrificed & I know u extended yourself to make sure everyone was happy. What about u? Are u happy, at Peace filled with Joy & feeling Loved ? I pray that God gives u whatever it is so u can feel what u want & need to feel going into 2024! #CoachPrime
— COACH PRIME (@DeionSanders) December 26, 2023

Invest in yourself

It's time u invest in u. You're your most valuable asset! You must be careful whom u allow to be in your presence in 2024! This is your year, your time & your opportunity to win & win big. How u play this game of life from here on is vital & whom u choose to be on your team is…
— COACH PRIME (@DeionSanders) December 29, 2023

Sanders isn’t just preaching about his experiences, he’s leading by example. On Prime’s Instagram account, he’s demonstrating a renewed commitment to fitness by setting the tone for how we all can be out best this off-season.

Coach Prime followed up with another trip to the gym to ring in the holiday.

After a disappointing end to the season for the Buffs, Sanders emphasized that you better beat catch us now. This was a message he was sending to the college football universe, and he meant every word of it. So far, It’s been a monumental start to December with Colorado pulling in a few top recruits and the top class in the transfer portal. January is already off to a great start with Coach Prime leading the way.