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Deion Sanders leaks new Prime Blenders shades for 2024

Colorado Buffaloes coach shows off newest additions for next year
Josh Tolle|
CU Buffs

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Colorado Buffaloes

The iconic look for Coach Prime is about to get an update after the New Year. Blenders Eyewear dropped off a few new pairs of shades for Deion Sanders, who leaked them on Instagram. We've seen the gold rush glasses, but the line is expanded in 2024 and beyond. One of them with a camo framed design and another with silver metallic lenses.

"I'm happy about 2023 but excited immensely about 2024," Sanders wrote. "Blenders & the PRIME BRAND are taking our game to the next level. I'm probably not supposed to be showing y'all this this soon, but y'all are the reason we're SUCCESSFUL! More Frames, More Styles, More Looks means more of You stealing the Moments. Let's grow & Go together, baby."

Blenders inked a deal with Sanders and launched Prime 21 prior to last season. When Colorado State coach Jay Norvell made an ill-advised jab at Sanders, it was a negative that was flipped into a positive nearly overnight. The sunglasses company saw the opportunity of a lifetime and made $5 million in sales after sending the Buffs a pair of shades.

Blenders CEO and founder Chase Fisher gained Sanders' trust over a cold call, and the rest is history. It's one of the best partnerships for the Buffaloes coach and a true success story. The famous black and gold Prime shades are both currently available on Blenders' website. They retail at $79 each, with the new ones being released in early 2024

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Josh Tolle
JOSH TOLLE

Josh Tolle is a writer covering college sports for On SI. Outside of storytelling, the multi-talented broadcaster has play-by-play experience at the professional and collegiate levels. In 2018, he began calling games for the National Women’s Soccer League. He has also called games for the United Soccer League, Concacaf, and the U.S. Open Cup. He has called hockey for the Premier Hockey Federation for the past three seasons and was the play-by-play voice for the Superior RoughRiders of the Western Hockey League. He has provided play-by-play for various other sports including football, basketball, baseball and volleyball events. Since 2015, Tolle has been the voice of Colorado School of Mines Athletics having called football, men's and women's basketball and soccer. He previously wrote for SB Nation.

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