Buffs Beat

Deion Sanders set to release spirituality book "Elevate and Dominate" in 2024

Coach Prime working towards another off-season project
Josh Tolle|
CU Buffs

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Colorado Buffaloes

Deion Sanders has a lot to say, and he's finally putting his thoughts on paper. 

The Colorado Buffaloes coach announced Tuesday that he would be releasing a new book titled "Elevate and Dominate: 21 Ways to Win On and Off the Field." It's several takes from Sanders' Hall of Fame career and will be available March 12, 2024. 

Sanders' publisher, Gallery Books, will be releasing this under the 13A label, which is a "new imprint publishing renowned and relevant Black voices in culture and politics." They've published several New York Times bestsellers including Janet Jackson's True You; Patti LaBelle’s Recipes for the Good Life; Congressman Keith Ellison’s My Country, Tis of Thee; Kris Jenner’s, Kris Jenner... and All Things Kardashian; and E.  Lynn Harris’ Mama Dearest.

Sanders is upbeat about the new project and can't wait to share his vision with the world. "Success isn't just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It's about winning in ALL ASPECTS of life," Sanders said in a statement. 

"From the mindset you cultivate, the discipline you uphold, and your faith in God -- champions aren't born; they're made, day by day, choice by choice and decision by decision. You've got to BE CONSISTENT and BELIEVE every darn step of the way."

This is Sanders' second book to be published over the past quarter-century. He famously authored his memoir, "Power, Money & Sex: How Success Almost Ruined My Life," in 1999. It was put out six years before the end of his NFL career. 

Published
Josh Tolle
JOSH TOLLE

Josh Tolle is a writer covering college sports for On SI. Outside of storytelling, the multi-talented broadcaster has play-by-play experience at the professional and collegiate levels. In 2018, he began calling games for the National Women’s Soccer League. He has also called games for the United Soccer League, Concacaf, and the U.S. Open Cup. He has called hockey for the Premier Hockey Federation for the past three seasons and was the play-by-play voice for the Superior RoughRiders of the Western Hockey League. He has provided play-by-play for various other sports including football, basketball, baseball and volleyball events. Since 2015, Tolle has been the voice of Colorado School of Mines Athletics having called football, men's and women's basketball and soccer. He previously wrote for SB Nation.

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