Shilo and Shedeur Sanders featured in Google commercial
The Colorado Buffaloes have experienced a rollercoaster ride in Boulder this season. A red-hot start in non-conference play before facing much tougher Pac-12 opponents. They might be struggling on the field, but a few are blessed and highly favored in the NIL game.
Two of those are Coach Prime's sons Shilo and Shedeur Sanders, who are currently featured in the latest advertisement for Google. A continued NIL deal for both of them after being featured in a Chromebook commercial with their father last year.
Shedeur is ranked second behind USC's Bronny James for NIL valuation with a reported $3.8 million. Shilo doesn't have near the exposure of his younger brother but is quietly making a name for himself. We'll see if he gets an opportunity to voice the audio book for Coach Prime's upcoming release. There's no one who does a better imitation of the Colorado Buffaloes front man.
This comes at a time in the season where Deion Sanders has been tested the most. Colorado was eliminated from postseason contention with a 56-14 loss to Washington State on Friday night. Not a bad season by any stretch of the imagination after a one-win 2022 campaign.
Sanders and the Buffs face Utah in the season finale for a Rumble in the Rockies showdown next Saturday. Kickoff is scheduled for 3 p.m. ET on the Pac-12 Network.