Cam Newton Reinvests BET Earnings Into HBCU ‘4th & 1’ College Tour

Cam Newton is putting his own money behind his commitment to HBCU sports. Several months ago, Newton spoke about hosting HBCU-inspired gameday events through ESPN, but perhaps the network failed to commit to the idea — he hasn’t.

Following the short-lived eight-episode run of “106 & Sports” on BET with former co-host Ashley Nicole Moss, Newton announced he will reinvest all of his personal earnings from the show to fund the “4th & 1 With Cam Newton” College Tailgate Experience, a six-city tour scheduled to begin during the 2026 fall football season.

The former NFL MVP is the founder of Iconic Saga Productions and will self-finance the tour, with stops on HBCU campuses similar to ESPN Gameday or First Take campus visits.

The events will feature live programming connected to his “4th & 1” digital platform, with content distributed across YouTube and other channels.

Cam Newton and 4th and 1 Tailgate — 4th and 1 Tailgate by Cam Newton | Credit: 4th and 1 Tailgate

“I took on the project with BET last season as a risk and a shot and a light on the culture and nation of HBCUs,” Newton said. “That belief didn’t end with the show’s run. If anything, the response from the HBCU community reminded me what was at stake.”

Newton has long supported Historically Black Colleges and Universities, noting that he is the only member of his immediate family who did not attend one. He said the new venture allows him to directly serve campuses and students without relying on traditional media structures.

“Over the last two years the narrative around my career and projects has gone through its own kind of timeout,” Newton said. “But I’ve always believed that if you want the narrative handled right, you have to hold the pen yourself. I’m taking the energy from the set and bringing it to the yard.”

According to Newton's announcement, the tour will combine live tailgate-style experiences with on-site content creation, highlighting campus culture and football traditions.

Four of the six stops will feature HBCU institutions. Specific schools and dates will be announced in the coming months through Newton’s social media platforms and the event’s official website.

The tour is expected to launch during the 2026 college football season.

Published 2 hours ago

KYLE MOSLEY

I am Kyle T. Mosley, the Founder, Managing Editor, and Chief Reporter for the HBCU Legends. Former founder and publisher of the Saints News Network, and Pelicans Scoop on SI since October 2019. Morehouse Alum, McDonogh #35 Roneagles (NOLA), Drum Major of the Tenacious Four. My Father, Mother, Grandmother, Aunts and Uncles were HBCU graduates! Host of "Blow the Whistle" HBCU Legends, "The Quad" with Coach Steward, and "Bayou Blitz" Podcasts. Radio/Media Appearances: WWL AM/FM Radio in New Orleans (Mike Detillier/Bobby Hebert), KCOH AM 1230 in Houston (Ralph Cooper), WBOK AM in New Orleans (Reggie Flood/Ro Brown), and 103.7FM "The Game" (Jordy Hultberg/Clint Domingue), College Kickoff Unlimited (Emory Hunt), Jeff Lightsly Show, and Offscript TV on YouTube. Television Appearance: Fox26 in Houston on The Isiah Carey Factor, College Kickoff Unlimited (Emory Hunt). My Notable Interviews: Byron Allen (Media Mogul), Deion Sanders (Collegiate Head Coach), Drew Brees (Former NFL QB), Mark Ingram (NFL RB), Terron Armstead (NFL OL), Jameis Winston (NFL QB), Cam Newton (NFL QB), Cam Jordan (NFL), Demario Davis (NFL), Allan Houston (NBA All-Star), Deuce McAllister (Former NFL RB), Chennis Berry (Collegiate Head Coach), Johnny Jones (Collegiate Head Coach), Tomekia Reed (Women's Basketball Coach), Tremaine Jackson (Collegiate Head Coach), Taylor Rooks (NBA Reporter), Swin Cash (Former VP of Basketball - New Orleans Pelicans), Demario and Tamala Davis (NFL Player), Jerry Rice (Hall of Famer), Doug Williams (HBCU & NFL Legend), Emmitt Smith (Hall of Famer), James "Shack" Harris (HBCU & NFL Legend), Cris Carter (Hall of Famer), Solomon Wilcots (SiriusXM NFL Host), Steve Wyche (NFL Network), Jim Trotter (NFL Network), Travis Williams (Founder of HBCU All-Stars, LLC), Malcolm Jenkins (NFL Player), Willie Roaf (NFL Hall of Fame), Jim Everett (Former NFL Player), Quinn Early (Former NFL Player), Dr. Reef (NFL Players' Trainer Specialist), Nataria Holloway (VP of the NFL). I am building a new team of journalists, podcasters, videographers, and interns. For media requests, interviews, or interest in joining HBCU Legends, please contact me at kmosley@hbcusi.com. Follow me:

Follow ktmoze

HBCU LEGENDS SPORTS NEWSWIRE

Home/Football