Killer Frogs

Big 12 Conference Partners With Frogtown Neighborhood To Paint LA Purple

In advance of Monday’s National Championship Game, Frog fans will have plenty of opportunities to show their support for their team.
Barry Lewis|
Big 12 Conference Partners With Frogtown Neighborhood To Paint LA Purple
Big 12 Conference Partners With Frogtown Neighborhood To Paint LA Purple

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TCU Horned Frogs

Riff Ram Bah Zoo. All Glory to the Hypnotoad. Rah Rah TCU. As TCU Horned Frogs fans gather in Los Angeles this weekend, they have plenty of opportunities to show their support for their them.

The Big 12 Conference will be doing a takeover of "Frogtown,” one of Los Angeles's most vibrant and creative neighborhoods. This takeover will include the Conference partnering with Frogtown Brewery to offer purple beer on tap all weekend and a custom brew. The Frogtown takeover will also see the conference partner with Chef Javier Muoz and his Frogtowns Gourmet Tacos. The taco spot will create a "Frogtown Taco" that features a hand-pressed tortilla, beer-battered fish, a bed of purple cabbage, pico de gallo, guacamole, and jack cheese. Additionally, a Frogtowns Gourmet Tacos food truck wrapped with purple and Big 12 branding will take to the streets of Los Angeles, visiting the TCU Pep Rally at Santa Monica Pier to hand out 200 free Frogtown Tacos on Sunday, January 8.

The Big 12 is also partnering with celebrity sneaker artist Kickstradomis for an exclusive, custom-made Horned Frog-inspired sneaker that will be given away through Big 12 social channels. Additionally, the Conference and TCU are executing an outdoor digital branding takeover of L.A. Live in downtown Los Angeles.

"This is an incredibly exciting time for TCU and the Big 12 Conference - we are thrilled to be a part of TCU's historic season and welcome the opportunity to showcase the Conference to new markets," said Commissioner Brett Yormark. "Through the Frogtown takeover and additional marketing initiatives, the Conference is making the most of its time out west, and we look forward to being a part of the biggest night college football has to offer."

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Barry Lewis
BARRY LEWIS

Barry is the managing editor/publisher of TCU Horned Frogs On SI and oversees a team of 15+ writers, photographers, and podcasters covering all 22 of TCU’s sports. He writes on football, basketball (men’s and women’s), baseball, men’s tennis, and other sports as needed. His weekly articles include Big 12 Power Rankings and Poll Watching during the football, basketball, and baseball seasons. He is a frequent guest on one of the many podcasts that TCU Horned Frogs On SI writers host covering football, baseball, basketball, and other sports. Barry is a member of the Football Writers Association of America (FWAA), U.S. Basketball Writers Association (USBWA), and National Collegiate Baseball Writers Association (NCBWA). He has represented TCU Horned Frogs On SI at the 2022 Fiesta Bowl, the 2023 College Football National Championship, the 2023 College World Series, the 2024 NCAA Men’s Tennis National Championship, Big 12 Football Media Days, and Big 12 Basketball Media Days. Barry has followed TCU sports since the Jim Wacker days. He is an avid sports fan and traveler, and he loves any opportunity to see a sporting event in person. He has been to 18 of the 30 MLB ballparks, experienced game day at 25 college football stadiums, seen 21 NFL stadiums, and been to 16 bowl games.

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