adidas Signs Four Overtime Elite Athletes as NIL Ambassadors
adidas basketball announced they've expanded their NIL roster to include Overtime Elite basketball players Ian Jackson, Karter Knox, Mikal Brown Jr., and Adam Oumiddoch. This new collaboration is an extension of the brand's multi-year partnership Overtime Elite that was established in October of 2023.
Eric Wise, general manager of global basketball for adidas - the exclusive apparel and footwear sponsor of Overtime Elite - had the following to say in a statement, according to adidas.com:
“The partnership with Overtime Elite and the integration of these talented young hoopers into the adidas family empowers us to champion the future leaders of basketball and reaffirms our pledge to the sport's advancement," said Eric Wise, adidas General Manager of Global Basketball. "We are immensely proud to foster a collaborative environment that not only equips athletes with performance-driven adidas products but propels them to success beyond the court.”
The partnership will allow OTE an opportunity to continue building their relationship with Adidas as they grow their brand. OTE has a massive following on social media and so do most of the players.
Jackson and Knox are 2024 graduates with decorated basketball careers thus far.
Jackson is a McDonald's All-American, two-time gold medalist for USA Basketball, and will play at the University of North Carolina.
Knox is the No. 18 ranked player in the country, according to 247Sports. His crystal ball predicts him to sign with the Kentucky Wildcats. He's a 2024 McDonald's All-American and won a gold medal in 2022 with USA basketball.
Brown and Oumiddoch are underclassmen but are regarded as two of the best underclassmen in the country.
