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Cavinder Twins Sign New NIL Deal with GATSBY Chocolate

Shark Tank alum GATSBY dips into NIL for the first time with social media basketball sensations
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Social media and NIL sensations Haley and Hanna Cavinder are partnering with Shark Tank-alum GATSBY Chocolate, for the brand's first athlete partnership. The chocolate brand joins a robust roster of partners for the Cavinder twins that includes the likes of Boost Mobile, Champs Sports, Raising Cane’s, Intuit TurboTax, Core Hydration, WWE, PSD Underwear, Six Star Pro Nutrition, Caktus AI, among many others.

GATSBY has been praised for their lowest-calorie chocolate bar on the market, which includes sugar-free brands, gluten-free and dairy-free flavors.

Hanna had the following to say about the partnership, according to Business of College Sports:

“After one bite, we knew we had to partner with GATSBY Chocolate,” Hanna Cavinder said. “This isn’t just a sponsorship to us, but a chance to really partner with and promote a game-changing product that has an opportunity to make a huge difference in people’s lives.”

The Cavinder twins are coming off an Elite Eight run in 2023 for Miami and have a massive social media following with 4.5 million TikTok followers and 154.7 million likes. 

Hanna finished her college career last year, but Haley will return to TCU for another season in 2024-25. Hanna averaged 12.4 points, 2.8 rebounds, and 3.2 assists in her college career.

Throughout her four-year career, Haley has averaged 16.7 points, 7.2 rebounds, and 3.8 assists. She added the following on the partnership.

“The world needs to know about GATSBY. The macros are insane,” Haley Cavinder said. “And with a taste that’s impossibly good given the calories, it’s no surprise it comes from the same people behind Halo Top ice cream.”