DonJoy Knee Braces, Joe Moore Award Partner for Unique NIL Deal
The Joe Moore Award is handed out to the top offensive line in the nation and is the only award given to an entire group.
The semifinalists for this season were announced in November, and the list includes Florida State, Georgia, Kansas State, LSU, Michigan, Missouri, Notre Dame, Oregon, Oregon State, Tennessee, Texas, and Washington.
In a first-ever NIL deal, DonJoy knee braces have partnered with the Joe Moore Award, and the winners will reap the benefits of the deal, per Pete Nakos of On3.
'The Joe Moore Award has entered a partnership with the medical technology growth company Enovis, as its DonJoy brand will sponsor the award this season. Through the relationship facilitated by The Brandr Group (TBG), award nominees will be able to access NIL opportunities with DonJoy which produces the knee brace more than 95% of Division I linemen use.'
Aaron Taylor, a former All-American lineman at Notre Dame who played for Coach Joe Moore, touched on how this partnership is a huge benefit of the NIL industry:
“We’re really excited about that because we’ve been very patient with the people that we’ve had conversations with in terms of fit and alignment in terms of partnerships...It became pretty apparent pretty quickly on how aligned we were. Very shortly thereafter, they did what they do best and found a partner for us that I think we’re all really excited about in DonJoy."
DonJoy will be featured as an official partner in the finalist and winner announcement videos narrated by Taylor.
“Offensive linemen must be in peak physical condition to excel on the field and ultimately win the Joe Moore Award,” says Terry Ross, President, Enovis Bracing and Supports. “This sponsorship highlights the association between our best-in-class product technology that helps protect the ‘best of the best’ offensive line units and epitomizes our dedication to Creating Better Together™.”
The TBG collaboration will allow for multiple partners to engage with the Joe Moore Award, showcasing the NIL potential - and a unique angle - of an award.
"This partnership allows Enovis and DonJoy to celebrate the season's best offensive line units and is a testament to the team at the Joe Moore Award that they want to create opportunities for student-athletes to actively promote the award and their teammates’ success,” said Chris Marciani on the brand partnerships team of TBG.
The Joe Moore Award finalists will be named on December 5 and the winner announced in late December.
