Georgia Defensive Back Humphrey Signs Subway NIL Deal
Georgia defensive back and TikTok star, Julian Humphrey, signed a NIL deal with Subway to promote the sub shop’s "BOGO50" campaign.
Humphrey, a redshirt freshman who boasts more than 520,000 TikTok followers, has already amassed an impressive On3 NIL valuation of over $210,000. With one of the largest TikTok followings in college football, Humphrey embraces his fun personality by sharing his life off the field.
As part of the "BOGO50" campaign, participating Subway customers receive a "buy one footlong, get one 50% off" discount when ordering online or on the app between November 18 and December 27.
A Subway partnership has been on Humphrey’s NIL bucket list as it is one of his favorite places to go for a quick lunch or dinner in between class and practice.
Humphrey shared his Subway deal in a TikTok post this week that has amassed more than 100,000 views and counting.
Outshine Talent - a talent management firm that counts Humphrey as a client - worked with Subway's influencer agency, Open Influence, on this campaign. Outshine Talent helped facilitate the entire process between Humphrey and the agency, providing analytics, developing creative ideas, hiring a videographer, and keeping communication and deadlines on track.
"When working on any deal, one of the most important factors is whether our client has a genuine passion for the product or service they'll be partnering with," said Aaron Koschitzki, Director of Sports & NIL at Outshine Talent. "This passion is the key to creating authentic content that allows both parties to achieve their goals. This Subway campaign is the perfect example of one of our clients working with one of his favorite brands."
Humphrey and Georgia next face undefeated Florida State in the Capital One Orange Bowl on December 30 on ESPN.
