LSU's Dunne Named Nautica NIL Ambassador
Olivia "Livvy" Dunne, a staple across the NIL landscape, adds another deal to her robust brand portfolio. Nautica announced that she's been named a new women's ambassador for the brand.
The LSU gymnast is one of the most famous athletes in the world, holding over 7.9 million followers on TikTok. According to On3, she has the third-highest NIL valuation at $3.5 million, trailing just Bronny James and Shedeur Sanders. Dunne is one of two female athletes in the top 10, which also includes Angel Reese of LSU.
In the new campaign campaign, Dunne will model clothes from the Nautica spring line. Dunne shared with WWD that she's been a fan of the Nautica since she was a kid. “Nautica perfectly aligns with my lifestyle because it values confidence, versatility and style.”
While the social media fame is one thing, Dunne is an incredible athlete, earning All-American honors during her collegiate career.
“We’re excited to welcome Livvy Dunne to the Nautica team,” said Stefani Fleurant, senior vice president marketing – lifestyle, at Authentic Brands Group, owner of Nautica. “Livvy’s dedication to her craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear — a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance.”
Dunne, Heisman Trophy winner Jayden Daniels and defending women’s basketball National Champion duo Angel Reese and Flau’jae Johnson are among the LSU athletes to be featured in an upcoming Prime Video docuseries The Money Game that focuses on how LSU is navigating the NIL space.
Over the Summer, Dunne launched Dunne launched The Livvy Fund - in collaboration with official LSU collective Bayou Traditions - to assist female student-athletes in earning new NIL opportunities.
In addition to Nautica, Dunne has NIL partnerships with the likes of Leaf Trading Cards, Vuori, Motorola, Caktus AI, American Eagle and Body Armor, among many others.
