Master P's Son, Mercy Miller, Signs $1.4 Million NIL Deal with Sweetkiwi
4-star basketball recruit Mercy Miller of Notre Dame High School (Sherman Oaks, CA) is making a name for himself in NIL. The son of hip-hop artist / producer / former NBA hopeful Master P has already signed with Houston and after dropping 29 points over the weekend in an upset of the top-ranked team in California - Harvard-Westlake - Miller made a major NIL announcement on Monday.
Through an Instagram post and corresponding press release, Miller shared a new NIL partnership with health-conscious Greek yogurt company Sweetkiwi that could potentially be worth a whopping $1.4 million.
Unlike most NIL partnership announcements, Sweetkiwi included Miller's potential financial figure in their press release, but didn't specify how the deal was structured.
"I'm thrilled to partner with Sweetkiwi," Miller shared in a statement. "Their focus on health and flavor mirrors my lifestyle on and off the court. I'm eager to introduce these fantastic products and our shared values to a wider audience."
According to Sweetkiwi, Miller's commitment to maintaining peak fitness and choosing healthy diets aligns with the brand's core values. This partnership aims to inspire young athletes and fans to enjoy healthier dessert options without compromising taste.
"Having Mercy Miller as our brand ambassador is a perfect match," Ehime Eigbe, Founder and CEO of Sweetkiwi, said. "His dedication to health and wellness reflects our brand's mission. We're excited to collaborate with him and make a positive impact together."
Miller - who boasts more than 150,000 Instagram followers - is currently ranked the No. 91 overall player in the Class of 2024 and the No. 11 player in California, according to 247Sports. He scored a school-record 68 points in a win in December.
