Top Quarterback Recruit Lewis Expands Leaf NIL Deal to Exclusive

USC commit Julian "JuJu" Lewis is now an exclusive Leaf Trading Card partner
Top Quarterback Recruit Lewis Expands Leaf NIL Deal to Exclusive
Top Quarterback Recruit Lewis Expands Leaf NIL Deal to Exclusive /
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Months after he signed his first NIL partnership with Leaf Trading Cards, top 2025 high school recruit Julian "JuJu" Lewis of Carrollton High School (Carrollton, GA) has expanded his deal with the brand to be exclusive in nature.

The multi-year exclusive partnership with Leaf continues to position the USC commit as one of the most promising future brand ambassadors in the sports.

In September, Lewis graced the cover of Sports Illustrated's Money issue, when at the time NIL was not legal yet in Georgia. Now that state legislation has changed, Lewis has begun to build his portfolio, with Leaf as the first partner.

"We are thrilled to welcome JuJu Lewis to the Leaf Trading Card family," said Josh Pankow, President of Leaf Trading Cards. "JuJu Lewis' extraordinary on-field prowess has already proved to the nation and Leaf why he's poised to become a generational talent for years to come." 

In addition to Leaf, Lewis counts Alo Yoga and JAXXON among his NIL partners. 

In 2023, Lewis - the MaxPreps National Sophomore of the Year - threw for 3,094 yards and 48 touchdowns with only two interceptions. After committing to USC, the 5-Star reclassified from the Class of 2026 to 2025 in order to start his college career a year early.

In two seasons, Lewis has led Carrollton to a 25-3 record 65.9 percent of his pass attempts for 7,212 yards and 96 touchdowns.


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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com