UCLA Men's Basketball Collective Launches Partnership with BURST Oral Care
BURST Oral Care has joined forces with Men of Westwood, an NIL collective for the UCLA Bruins men's basketball team, in an innovative partnership for the 2023-24 season.
The partnership will officially launch at the UCLA men's basketball game against UC Riverside on Nov. 30, 2023.
The sponsorship aims to promote effective oral care routines in the UCLA community.
BURST will facilitate charitable initiatives, emphasizing its commitment to providing high-quality and affordable oral care products. Additionally, the company plans to launch social media campaigns featuring Bruins' players sharing their pre-game oral care routines.
BURST is a healthcare company that is well-known for their innovative and high-quality dental hygiene products. Each player will receive a Curve Sonic Toothbrush, a unique electric rechargeable toothbrush with a 75-day battery life.
Men of Westwood posted an announcement of the partnership on their Instagram account:
BURST Co-Founder and President Brittany Stewart is a proud UCLA alumnus. She expressed her excitement about the collaboration:
"BURST's mission is to create innovative, accessible products that address systematic oral heath issues, and I cannot wait to share our offerings with the UCLA community."
On the court, the men's basketball program had an impressive 2022-23 season finishing with an overall record of 31-6 and ranking No. 7 in the AP poll. The team lost a heartbreaking game against Gonzaga in the Sweet 16 of the March Madness Tournament.
UCLA hopes to build off last season's success, despite not starting this year ranked in the AP Top 25.
They'll have some early opportunities to make a statement as they're scheduled to face two ranked teams in the next month.
