Allen Iverson Honored With Rare Sneaker Collaboration
No athlete in modern professional sports history has made a larger cultural impact than Allen Iverson. The undersized point guard stormed onto the scene in the mid-1990s and forever changed basketball and sneaker history with his exciting playstyle and authentic persona.
From his incredible talent on the court to his rebellious sense of style, Iverson has always been a cultural icon, pushing boundaries that have shaped the game we love today. SURGEON, Reebok, and Draft Kings joined forces with the NBA legend to create "Day 1," a one-of-a-kind lifestyle sneaker that seamlessly merges all three brands together in a design that pays homage to Iverson’s storied NBA career.
Reminiscent of his early days, "Day 1" utilizes Reebok’s iconic Club C 85 tennis shoe for a reimagining of Iverson’s first-ever signature sneaker, the Reebok Question Mid. Featuring premium white tumbled leather with hints of red at the heel and toe, "Day 1" applies original Question color blocking to the classic design, as well as a mélange of Iverson’s career highlights and achievements on the insoles, and finished with gold logos from SURGEON and DraftKings on the tongue.
"Day 1," artfully designed and handmade by the SURGEON, is an ode to 1990s basketball, Iverson’s influence on the game and the culture that surrounds it. While the sneaker is not for sale, hoops fans will have the opportunity to own "Day 1" through special giveaway opportunities from DraftKings.
For more information about the collaboration and for additional details about the giveaway, visit the Draft Kings website. In the meantime, stay locked into FanNationKicks.com for all your sneaker news.
