Kyrie Irving's First ANTA Sneaker is Launching This Week
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Earlier this month, Dallas Mavericks guard Kyrie Irving enjoyed a successful launch of his first signature ANTA sneaker with a fun-filled block party. Now, athletes and fans will get a shot at purchasing the highly anticipated ANTA KAI 1 on the global marketplace KICKS CREW in celebration of Irving’s birthday on March 23, 2024.
The NBA All-Star invested in KICKS CREW in December 2023 and assumed the role of Chief Community Officer. The rapidly growing sneaker platform is now an additional home for Irving's signature product line, with the 'Artist On Court' release marking the first of many launches.
The ANTA KAI 1 'Artist on Court' colorway.
KICKS CREW
"As I start this new journey with ANTA, it is important that we partner with industry disruptors like KICKS CREW, who share my vision of bringing accessibility and affordability to communities and sneaker lovers around the world," said Irving when discussing his birthday release.
The KAI 1 marks the start of Irving's new signature shoe line and is crafted with an aerodynamic design that mirrors Kyrie’s gravity-defying movements and crossovers.
The debut The 'Artist On Court' colorway draws inspiration from Native American principles and weaves together the symbolic significance of the Four Sacred Directions with the psychological and physical effects that colors have on the body and mind.
The ANTA KAI 1 'Artist on Court' colorway.
KICKS CREW
Designed for peak performance, the KAI 1 showcases the latest cutting-edge technology from ANTA. Below is a breakdown of the tech specs:
- Aerodynamic Upper mirrors Kyrie Irving’s gravity-defying movements and keeps the foot secure during crossovers.
- Forefoot Lockdown Strap offers a customizable fit while ensuring midfoot stability.
- TPU Sidewall works hand in hand with the forefoot lockdown strap to provide extra lockdown support.
- Carbon Fiber Midfoot Plate ensures torsional rigidity to reduce the risk of injury while providing energy return.
- Nitroedge Midsole Cushion offers immediate energy return and comfort for extended play while maintaining a lightweight build.
- Rubber Threaded Outsole inspired by Kyrie Irving’s tribal roots supports smooth heel-to-toe transitions and offers excellent traction for immediate stops.
To celebrate the release of the KAI 1 'Artist On Court,' ANTA and Kyrie Irving partnered with KICKS CREW to be the global launch partner, leveraging the platform’s reputation for offering a borderless shopping experience for consumers worldwide.
KICKS CREW differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the United States. The ANTA KAI 1 ‘Artist On Court’ will be released at 11:00 AM CST on March 23, 2024, on KICKSCREW.COM and ANTA.com for $125 in adult sizes.
Fans can sign up on the KAI 1 event page to receive exclusive access to the launch one hour before the public release. Stay locked into FanNationKicks.com and follow me @Pat_Benson_Jr for all your sneaker news.
