Adidas Officially Unveils the Adizero Select 2.0
One of the brightest stars in the NBA, Houston Rockets shooting guard Jalen Green, helped unveil a new basketball shoe this week. Adidas enlisted the rising star to introduce the brand’s campaign to debut the new silhouette.
Inspiring the next generation of athletes, Green's speed, drive, and range of motion perfectly embodies the capacity of this lightweight basketball shoe - the adidas Adizero Select 2.0. The performance model is the latest addition to its record-breaking Adizero franchise. The Adizero Select 2.0 is the ultimate performance sneaker, delivering locked in comfort without sacrificing speed.
More than a decade ago, master shoe designer Toshiaki Omori hand-crafted a lighter and faster shoe that propelled athletes toward new records, and Adizero was born. adidas pays homage to Omori by hand-crafting a design worthy of the name — an emblem of speed that belongs to the fast and is earned on the front lines of sport.
The Adizero Select 2.0 boasts breathability and reduced weight with its lightweight mono upper, fortified by ribstop reinforcement. Its lightstrike foam midsole, sculpted for ultra-lightness, further contributes to weight reduction, complemented by strategic cutouts on the outsole, midsole, and strobel, ensuring a remarkably lightweight and breathable experience for every step.
The accompanying campaign “For The Fast,” shot in Los Angeles, California, sees the silhouette as showcased by Jalen Green. The adidas Adizero Select 2.0 will be available for purchase in two colorways starting on February 1, 2024, on the adidas website with a retail price of $110 in adult sizes. Stay locked into FanNationKicks.com for all your sneakers news from the sports world.
