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The Latest Reporting On Alexa Bliss' New WWE Contract And Brand Assignment

Alexa Bliss and WWE have reportedly agreed to a new contract that will keep her with the company for years to come.
Rick Ucchino|
Alexa Bliss is back and she's not going anywhere
Alexa Bliss is back and she's not going anywhere | WWE

Alexa Bliss is back in WWE after a two year absence and she's not going anywhere anytime soon.

The five-time Women's Champion was a late addition to the Women's Royal Rumble Saturday night in Indianapolis after WWE and Bliss' representative reportedly agreed to new contract terms very late in the week.

Sean Ross Sapp of Fightful Select is reporting it's a brand new, five-year deal. Alexa put pen to paper on Saturday and was then flown to Indianapolis that same day for her appearance in the Royal Rumble.

The other talent involved in the match were not clued in to Bliss' participation until she had arrived at Lucas Oil Stadium. According to Ross Sapp, Shotzi had been in attendance during match rehearsals on Friday and was slated to enter the Women's Royal Rumble at No. 21 before Alexa replaced her Saturday night.

Prior to the agreement coming together late last week, WWE and Bliss had reached a reported impasse during contract negotiations. WWE sources claimed to Fightful that Bliss wanted a new deal, while the company wanted her to work under the same rate that she had received during her maternity leave.

Ross Sapp says merchandise for Bliss' return had been in the works for weeks before negotiations stalled, which is how WWE had it ready to go so quickly.

Despite her new Wyatt Sicks affiliated gear and Lilly Doll, Alexa is expected to be assigned to Monday Night Raw, according to Mike Johnson of PWInsider. It's a curious move as the Wyatt's were moved to SmackDown via the WWE transfer window.

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Rick Ucchino
RICK UCCHINO

Rick Ucchino is the Assistant Editor & Content Coordinator for The Takedown on SI. He also works full-time for 700WLW Radio in Cincinnati, Ohio as a local news and sports anchor, in addition to his time covering the Cincinnati Bengals for Sirius XM. Rick has been on the professional wrestling beat since 2019, having provided coverage for a number of outlets, including Fightful, SB Nation’s Cageside Seats and the Bleav Podcast Network. With an educational background in theater, creative writing and journalism, Rick focuses primarily on the storytelling aspect of pro wrestling, but he’s no stranger to the squared circle himself. He had the privilege of training with former WWE & WCW cruiserweight Jimmy Wang Yang for nearly two years and retired early due to back issues with a perfect 1-0 record in singles competition. Rick is a married father of two incredibly adorable children, who are budding pro wrestling fans themselves. Much to the chagrin of their mother. You can reach Rick at rwucchino@gmail.com

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