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TKO and DoorDash Announce Official Partnership Across WWE and UFC

DoorDash will soon deliver first-of-its-kind fan engagement opportunities with WWE Superstars and UFC Athletes.
Rick Ucchino|
Triple H
Triple H | WWE

TKO Group Holdings, the parent company for WWE and UFC, and DoorDash announced a new partnership Thursday morning that will connect combat sports fans to custom integrations and experiences across both organizations.

DoorDash will have a prominent presence across WWE’s and UFC’s most high-profile moments, including live events and broadcasts. The on-demand delivery platform will also leverage the massive presence WWE has across social media by collaborating on original content that will feature WWE Superstars.

“We’re absolutely thrilled to welcome DoorDash to the TKO family,” said Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships. “Our partnership will deliver first-of-its-kind integrations, content, and experiences, and unlock even more opportunities connecting families to the exciting entertainment of WWE and fight fans to the world of UFC.”

According to a press release, DoorDash will collaborate with WWE and UFC to create custom engagement opportunities with their collective audience. Among the highlights, DoorDash will be a presenting partner for a future WWE Premium Live Event and will feature multiple branded touch points from the promotional lead up to the in-broadcast action.

“We’re proud to join forces with TKO, a company setting new standards for engaging fans through WWE and UFC,” said Ariel Gambardella, Head of Brand Partnerships at DoorDash. “At DoorDash, we’re all about connecting people to what they love, whether that’s their favorite meal, moment, or match, and together with TKO, we’ll create new ways for fans to experience the thrill of live sports and entertainment.”

WWE and UFC global audience very attractive to corporate partners

CM Punk
CM Punk | WWE.com

WWE and UFC collectively serve more than one billion young and diverse fans across more than 210 countries and territories, with 49 percent of the fanbase falling in the “young adult” age demographic of 18-34, according to parent company TKO.

Equally appealing to brand partners is the high degree of interest among the female demographic, as women comprise nearly 40 percent each of the respective UFC and WWE fan bases.

Similar to WWE, UFC will showcase DoorDash within a selection of its biggest events and premier content, including serving as a presenting partner for a 2026 UFC numbered event.

In addition, UFC will offer DoorDash the flexibility to integrate UFC talent throughout its marketing efforts, providing a stage for select UFC athletes and personalities to serve as ambassadors.

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Rick Ucchino
RICK UCCHINO

Rick Ucchino is the Assistant Editor & Content Coordinator for The Takedown on SI. He also works full-time for 700WLW Radio in Cincinnati, Ohio as a local news and sports anchor, in addition to his time covering the Cincinnati Bengals for Sirius XM. Rick has been on the professional wrestling beat since 2019, having provided coverage for a number of outlets, including Fightful, SB Nation’s Cageside Seats and the Bleav Podcast Network. With an educational background in theater, creative writing and journalism, Rick focuses primarily on the storytelling aspect of pro wrestling, but he’s no stranger to the squared circle himself. He had the privilege of training with former WWE & WCW cruiserweight Jimmy Wang Yang for nearly two years and retired early due to back issues with a perfect 1-0 record in singles competition. Rick is a married father of two incredibly adorable children, who are budding pro wrestling fans themselves. Much to the chagrin of their mother. You can reach Rick at rwucchino@gmail.com

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