Tom Brady Enters The Collectibles Game: CardVault To ReBrand
Tom Brady, who is widely regarded as the greatest quarterback in NFL history, continues to expand his business portfolio following his retirement from professional football. The seven-time Super Bowl champion is making a significant investment in the booming sports card and memorabilia industry by acquiring a 50% stake in CardVault, the high-end retailer specializing in sports cards and collectibles.
This move marks a strategic step for Brady as he transitions from his playing career to the business world, leveraging his legendary status to influence the growing hobby.
Topps Chrome Football To Feature Historic Tom Brady On-Card Autograph
🚨 BREAKING NEWS 🚨
— The Collectibles Guru (@ericwhiteback) February 12, 2025
Tom Brady, a seven-time Super Bowl champion, is officially entering the sports card and collectibles world.
Brady is acquiring a 50% stake in CardVault, a sports card and memorabilia retailer.
As part of the deal, the company will rebrand as CardVault by… pic.twitter.com/op9gTZ9jmG
NFL Crown Jewels: The Most Coveted NFL Football Cards of Legendary MVP Winners
As part of the acquisition, CardVault will rebrand as "CardVault by Tom Brady", signifying his deep involvement in the company’s future. This is more than just an endorsement or an investment, as Brady’s stake in the business indicates that he intends to play an active role in shaping its long-term direction and driving its revenue growth.
The company, which has already established itself as a major player in the collectibles space, will now look to rapidly scale its operations under Brady’s leadership.
Mysteries of the Marketplace: The 2023 Bowman Draft Tom Brady Gold Auto 12/50
The sports card market has surged in popularity over the past few years. Record-breaking sales of rare and graded cards, increased interest from A-List starts such as Emma Thompson and deep pocketed investors like Wall Street Bankers, there's even been a shift towards collectibles as alternative assets.
Brady himself has been a focal point in the card-collecting world, with his 2000 Playoff Contenders Championship Ticket Rookie Autograph selling for over $2 million in 2021. His entry into this industry adds credibility and excitement, potentially drawing more fans, new collectors, and hungry investors into the collectibles marketplace.
For CardVault, having Brady as a co-owner is a game-changer. With Brady’s self-established brand and influence, the newly rebranded "CardVault by Tom Brady" is expected to expand its retail footprint, enhance its online presence, and create exclusive Brady-related memorabilia and experiences.
Given Brady’s meticulous approach to operating businesses, which we've seen in ventures like his TB12 wellness brand and his stake in the Las Vegas Raiders, this investment is likely to be more than just a financial play.
As the sports collectibles industry continues to grow, Brady’s move into the space compliments his long-term business vision and his appreciation for the sports card hobby. With his name attached, "CardVault by Tom Brady" is poised to become a powerhouse in the industry, redefining what it means to collect and invest in sports memorabilia.
Passionate sports card collector and writer based in Queens, NY. Lifelong fan of the New York Mets, Jets, and Rangers. Covering sports cards and collectibles with deep industry knowledge and enthusiasm, while bringing a fresh perspective to the ever-evolving hobby world on http://SI.com/collectibles.