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Alabama NIL Tracker: Phidarian Mathis Joins The Familie

The one-stop shop for the latest name, image and likeness news surrounding Crimson Tide student athletes.

A new era of college athletics arrived at midnight on July 1. 

For the first time ever, all NCAA athletes can begin to make money off of their name, image and likeness. 

Here are the guidelines issued by Alabama athletics earlier this week for student athletes and what deals they can take:

  • Employees of The University of Alabama may not compensate or arrange any compensation deals to a current or prospective student-athlete for his or her name, image or likeness.
  • Compensation will be commensurate with the market value.
  • It is not permissible for compensation to be provided in exchange for athletic performance or attendance at The University of Alabama.
  • Compensation can come in the form of money, goods or services.
  • Contracts for compensation cannot extend beyond participation as a student-athlete at The University of Alabama.
  • Opportunities must not conflict with academic nor team-related activities.
  • Use of any registered marks, logos, verbiage or designs owned and protected by The University of Alabama is not permitted unless receiving prior written permission.
  • Student-athletes must utilize COMPASS platform to disclose agreements/contracts.
  • Student-athletes are permitted to obtain professional representation to assist with securing opportunities for compensation. Representation must be for name, image, likeness only and not for future professional contract negotiations.

There are also companies that athletes cannot sign with detailed below:

  • A tobacco company or brand, including alternative nicotine products
  • Any alcoholic beverage company or brand
  • Any seller or distributor of a controlled substance, including but not limited to, marijuana
  • Any adult entertainment business
  • Any casino or entities that sponsor or promote gambling activities
  • Additionally, UA may prohibit an SA from receiving compensation for use of their NIL from entities or individuals that, in the reasonable and good faith judgment of UA, negatively impacts or reflects adversely on UA.
  • Where the SA is not a US citizen and the SA's visa generally prohibits employment
  • In exchange for property owned by UA (e.g., current jersey or equipment)
  • Where UA determines that a term of a contract for NIL compensation conflicts with a term of a contract held by UA

This story will serve as a one-stop shop for the latest NIL news surrounding Crimson Tide athletes.

Phidarian Mathis Joins The Familie Agency

Alabama defensive lineman Phidarian Mathis was announced to have joined The Familie as of Monday, July 19, per Twitter. It's yet another of a growing trend of student-athletes joining agencies for direction in navigating the new waters of NIL. 

Slade Bolden and Jahvon, Jaden Quinerly Partner with Tuscaloosa's Mobley & Sons

Alabama receiver Slade Bolden and the two Quinerly brothers of Alabama basketball, Jaden and Jahvon, have partnered with Mobley & Sons, a local clothing store in Tuscaloosa, per Twitter. The announcement comes days after Jahvon Quinerly joined Cameo, and marks more movement among Crimson Tide student-athletes following NIL legislation. 

Jahvon Quinerly Joins Cameo

Alabama men's basketball guard Jahvon Quinerly has joined Cameo, per his Twitter.

Cameo is a service where celebrities and athletes create custom videos requested by fans for special occasions and other events. Quinerly is the fourth current Alabama athlete to join Cameo, following in the footsteps of softball pitcher Montana Fouts, infielder Kaylee Tow and football defensive back Malachi Moore.

OL Tommy Brown Partners with Rama Jama's

Alabama offensive lineman Tommy Brown announced a partnership with Rama Jama's, a local dining spot located directly adjacent to Bryant-Denny Stadium in Tuscaloosa.

Rama Jama's is known for its breakfast and Crimson Tide-themed menu, highlighted by the "National Champion BLT" that includes 18 pieces of bacon — one for each of Alabama's national titles. The small location is also lined wall to wall with various Alabama sports photos, autographs and other memorabilia.

Christian Harris Joins NIL Marketing Team of Ballengee Group

It's been a little less than two weeks since NIL became an avenue to NCAA student-athletes, and Alabama linebacker Christian Harris is preparing to maximize the opportunity. 

In joining the Ballengee Group, Harris represents an aspect of the equation that, as of now, could still be underrepresented: the x to the y, the (potentially) soon-to-be saturated market of third parties to serve as essential agents in the dealings of NIL.

Montana Fouts Joins Cameo

Like many athletes over the past week, Alabama softball pitcher Montana Fouts joined Cameo, a service where celebrities and athletes create custom videos requested by fans for special occasions and other events.

Fouts joins Crimson Tide defensive back Malachi Moore as the second current Alabama athlete to do so. Former Alabama basketball alumni John Petty Jr. and Herbert Jones are also recent players that are on the platform.

Nimari Burnett and Bailey Moody Partner with Degree

Alabama men's basketball guard Nimari Burnett and women's wheelchair basketball athlete Bailey Moody announced that they are partnering with Degree deodorant.

Burnett and Moody are two of 14 athletes across the country welcomed to Degree's Breaking Limits Team. While Degree announced that the team will still expand, the company also will dedicate $5 million over the next five years to initiatives encouraging others to break limits and inspire moving forward.

Agiye Hall Signs with PSD Underwear

Crimson Tide freshman wide receiver Agiye Hall announced his second NIL sponsorship on Saturday, saying that he is now a representative for PSD Underwear.

While the name speaks for itself, PSD Underwear is an underwear company that describes its products as "designer men's boxer briefs that are both affordable and comfortable."

The deal is Hall's second, with him having announced a partnership with College Football Edits earlier this week.

Bryce Young Signs with Cash App

Just hours after announcing that he had signed with CAA Football as his representative, Alabama QB Bryce Young announced that he has teamed up with Cash App as his first endorsement deal.

Cash App is a mobile payment service that allows users to transfer money to one another using a mobile phone app.

Javion Cohen Announces Deal with CrisP

Crimson Tide offensive lineman Javion Cohen has signed with New York-based clothing company, CrisP. Cohen joins Pierce Quick to make it two Alabama offensive linemen that have signed NIL deals in the first two days since it becoming allowed.

Phil Mathis Joins Eric Eastham of The Familie

Alabama defensive lineman Phidarian 'Phil' Mathis has signed with Eric Eastham of The Familie for NIL representation. The Familie is a new agency led by former NFL Network and NBC reporter Alex Flanagan.

Malachi Moore Inks Deal with Milo's Tea

Defensive back Malachi Moore is the latest representative for Milo's Sweet Tea and Lemonade. The deal comes a day after Auburn quarterback Bo Nix signed with the company as its Auburn representative.

This deal on both the Crimson Tide defender and Tigers quarterback will no doubt create some interesting conversations heading into this year's Iron Bowl.

Moore also announced via his Twitter that he is available on Cameo, an app where celebrities and athletes make videos by request for fans in exchange for money.

Bryce Young Signs with CAA Football

Alabama quarterback Bryce Young has signed a deal with CAA Football, who will work with him on capitalizing on NIL opportunities.

CAA Football represents athletes at both the college and NFL level and provides business strategies to assist the athletes and their decisions both on and off the field.

Jordan Battle, Devonta Smith Appear on Jenloop

A pair of Alabama defensive backs in junior safety Jordan Battle and freshman cornerback Devonta Smith have profiles on Jenloop, a site where fans can pay for personalized shoutouts through social media platforms like Twitter and Instagram. 

Agiye Hall Announces First Deal

Like Holden, freshman wideout and A-Day sensation Agiye Hall announced a partnership with College Football Edits. 

Hall also announced that he will be represented by Playmaker Talent and Polo Kerber to help him find marketing deals in the near future.

Another Trio of Crimson Tide Standouts Sign With Yoke

Defensive back DeMarrco Hellams, linebacker Christopher Allen and offensive lineman Evan Neal are the latest Crimson Tide players to sign on with Yoke.

Holden Inks Deal With Yoke

Alabama sophomore wide receiver Traeshon Holden became the first Crimson Tide football player to take advantage of the new NIL laws, announcing a deal with Yoke Gaming, an app that allows fans to play video games with athletes.

“We are COLLEGE ATHLETES..," Holden shared on Instagram. "We are building our brands and working everyday to be the best student-athletes we can be. We finally have the chance to get paid for marketing opportunities. This is my first paid post announcing I’ve joined @yokegaming. All fans can now game with me on the @yokegaming app. All athletes DM me and I can help you get set up and let’s get PAID.”

Holden also announced a deal with College Football Edits, a graphic designer that helps current players and recruits with edited photos. Holden has a total of 28,700 followers on Instagram.

Three More Players Join the Action

Offensive linemen Damien George, Javion Cohen and Alajujuan Sparks Jr. are the latest Alabama football players to enjoy their newfound benefits, thanks to new NIL laws. The three Crimson Tide-ers join former Alabama basketball player Javion Davis in deals with Alabama Vintage, the Tuscaloosa apparel store.